Bob Schwartz, FIDSA | GE Healthcare
In December 2007, Bob Schwartz joined GE Healthcare (GEHC) as the company's General Manager, Global Design & User Experience. With six studios in five countries, he is responsible for overseeing the Global Design function encompassing human factors, industrial design, ergonomics, user-interface and design research. As a strategic driver of organic business growth, his team focuses on the look, feel, usability and end-to-end experience of GEHC products and services.
Since 2009, Global Design/UX has been the recipient of 17 medals from the International Design Excellence Awards (IDEA) and was listed, in 2011, by Fast Company magazine as a Corporate Design Stronghold. In 2015, Bob's career trajectory was cited by Fast Company as among top Chief Design Officers. Bob is a member of the Board of Trustees of the Milwaukee Institute of Art & Design and its Executive Committee. He is also Vice Chair of the Board of the Design Management Institute.
Bob joined GEHC from Procter & Gamble, where he was a global design leader working to transform the design function there to a strategically relevant capability, which is now comprised of 350 global designers and design managers.
Prior to P&G, Bob was Vice President, New Product Development, at Levolor Kirsch, a division of Newell Rubbermaid, where he brought innovation to the home decor industry. At Motorola, he was the Director of Industrial Design, responsible globally for all key product lines within the Commercial, Government, Industrial and Consumer Products businesses.
A significant accomplishment in Bob's career was as Executive Director and COO for the Industrial Designers Society of America (IDSA), where he held tenure for almost a decade (1990-1999). While at the helm, he made IDSA the “voice” of industrial design in the United States, increasing membership by 30 percent and revenues by 300 percent. He built programs, developed policies and forged partnerships, including an unprecedented relationship with BusinessWeek magazine to annually publish the Industrial Design Excellence Awards (IDEA) winners and later the Catalyst Awards. Now general manager of global design at GE Healthcare, Bob is one of the profession’s strongest advocates on the corporate level.
Bob has previously served as the Director, Science and Technology Programs for AdvaMed, where he established strong partnerships with the FDA, HCFA and Congress and lobbied and directed policy and voluntary standards research for circulatory and cardiovascular devices, healthcare information systems and the prevention of sexually transmitted diseases. Prior to this, he was the head of Corporate Industrial Design and Architecture for the American Red Cross, where he implemented new nation-wide mobile blood collection, tissue banking and disaster services systems.
Most notably, Bob was inducted into the IDSA Academy of Fellows at the 2007 World Congress of Industrial Design, for his outstanding contributions to the industry.
Education: Bob Schwartz has a Master's degree in Industrial Design from the Rhode Island School of Design, where he was a Roddy Scholar, and a Bachelor of Fine Arts in Industrial & Graphic Design from the Kansas City Art Institute and School of Design.