Dr. Rutter is Founder & CEO of Metaphase Design Group, Inc., and is a specialist in innovation & business strategy and the integration of research, ergonomics and design into new product development. Through his vision Metaphase has ReDefined Ergonomics™ by creating a brand new way to research and design products that work the way people think, feel and behave, and has brought The Dignity Factor™ to the design of healthcare products that have created a new level of comfort, compassion, warmth and humanity, restoring dignity to people of all ages. His leadership has consistently delivered award-winning, innovative breakthroughs in Design, Ergonomics, Packaging and Research for several of the world’s most prestigious and influential brands including Bayer, Medtronic, Bristol-Myers Squibb, Sanofi, Genentech, Biogen, J&J, Sony, Microsoft, LG, Dell, PepsiCo, Coca Cola, P&G, Caterpillar and John Deere, to mention a few. His company’s designs have earned accolades including a Design of the Decade Award, numerous Industrial Design Excellence Awards (IDEAs) for the best-designed products internationally from the Industrial Designers Society of America & BusinessWeek, several International Design Excellence Awards, two products included the Museum of Modern Art’s collections and several designs in the Chicago Athenaeum’s Good Design Museum Collection.
Dr. Rutter is a member of the Human Factors & Ergonomics Society, the Design Management Institute and IDSA, has been an assistant professor of Industrial Design, published numerous articles on design research, ergonomics and design, and has lectured extensively internationally on design innovation. He currently serves on the Industrial Design Advisory Panel of the University of Illinois at Champaign-Urbana and the Advisory Council of the Design Management Institute. He has served as an invited juror for several international design award programs including the Consumer Electronics Show Awards, the Industrial Design Excellence ID Magazine and Medical Design Excellence Awards.
Dr. Rutter has been profiled, an invited guest and interviewed by the Wall Street Journal, CNN, CTV, IdeaCity, CityTV, The Chicago Tribune, The Ottawa Citizen, The Globe & Mail and Business 2.0. Bryce holds a baccalaureate degree in Industrial Design from Carleton University in Ottawa, Canada, as well as a Masters degree in Industrial Design and a Ph.D. in Kinesiology, specializing in hand function, from the University of Illinois at Champaign-Urbana. He resides in St. Louis Missouri with his wife and 3 children.