David Dombrowski, IDSA | Pfizer Consumer Healthcare
Director, Industrial Design and Innovation
David Dombrowski, Director, Industrial Design and Innovation
David Dombrowski positions himself and design at the center of the design pyramid, the intersection of connectivity between Manufacturing, RandD, Marketing and the Consumer. David heads Pfizer Consumer Healthcare’s new Industrial Design and Innovation Group, formed in 2012 to make product packages as innovative, appealing and valuable to consumers as the products within.
A 1990 graduate of the University of Bridgeport’s Industrial Design program, David began his career long before graduation. Growing up in upstate New York, David was inspired by his grandfather, a tool and die design draftsmen, and earned a two-year mechanical engineering degree. He planned to become a mechanical engineering design draftsman, but serendipity intervened. During a job interview at Norelco, the HR director happened to introduce David to the company’s head of Industrial Design. By the end of the day, David was hired—in Industrial Design, not engineering.
David later moved to a design consultancy, working in the area of structural packaging. “That’s where I learned about the idea of the ‘package as the product’ and user-centric design,” he says. He was later recruited to do product design at Fisher-Price—the perfect place for the father of a five-year-old daughter and newborn son. David soon took on another challenge: Packaging Design and Engineering at Schick. Although the company did not have an Industrial Design department at the time, David delivered those capabilities. He met with marketing and emerging technology groups within the company to find out ways to blend this thing call Industrial design into their way of thinking about new products. The collaborative process led to many product successes, including Schick Quattro and the innovative Schick Intuition razor for women. David also spent several years as part of the global design team in one of the world’s largest consumer products, corporate design departments at Procter and Gamble, where he developed deeper understanding of consumer behavior and product research.
In 2012, Pfizer recruited David to establish a strong Industrial Design capability. One of his first responsibilities was to chair a “Global Package Summit” for Pfizer’s Global Supply organization. Daily he helps brand teams visualize their strategies and helps bring their visions to life. David is building, not only a capability, but a culture of design at Pfizer.
“At the end of the day; whatever we do and however we do it, it’s important to feel empathy for our consumers. What design can do to enhance consumers’ lives is incredible!”