Design Management at Savannah College of Art and Design. (2011- Present)
Teaches in DMGT Graduate Program and serves as Graduate Coordinator + leads SCAD Collaborative Learning Center industry projects.
Verbal-Visual Framework (1993 - Present)
Works with companies to integrate design as strategic business advantage, including brand-design strategy, corporate culture design-thinking transformation and connecting design with customer values. Conducts independent projects + collaborates with brand-design firms.
IBM (1970 - 1992)
Prior to founding consultancy in 1993, responsible for directing worldwide IBM Design Program in areas of corporate identity and product design. Position resided at Corporate Headquarters and included strategic direction across 15 design centers in US, Europe and Japan in collaboration with notable IBM design consultants Paul Rand and Richard Sapper. Earlier in IBM career was industrial designer of numerous award-winning products and served as Design Center Manager as well as Division Design Coordinator before being appointed head of IBM Design Program.
Auburn University Industrial Design Program (1964-1970)
Georgia Tech School of History and Sociology Graduate Program (1995-1996).
Chick-fil-A, Coca-Cola, Dell, Ford, Home Depot, IBM, J.P. Morgan, Johnson Controls, Lenovo, Lowe's, Maytag, McDonalds, Merck, Microsoft, Polaroid, Porsche, Procter & Gamble, Samsung, Steelcase, Tupperware, Verizon, Xerox.
Work in diverse nation-building projects includes: Conducted cultural field research in Northern Thailand in context of economic development; Participated in Saudi Commission for Tourism and National Heritage workshop in Riyadh, Saudi Arabia; Collaborated with Philippine Department of Trade and Industry in Manila to promote strategic use of renewable, natural materials for sustainability and economic development.
In 1992, invited by US Presidential transition team to participate as member of President Bill Clinton's Roundtable on Design. Purpose of event was to create ideas on how design can contribute to America's competitiveness, sustainability and inclusiveness. Following Roundtable on Design, selected to testify before 103rd Congress Committee on Science, Space and Technology as to importance of design in commercialization of technologies and U.S. competitiveness. In 1993 invited to post-Soviet Estonia by US Information Agency to speak on design and free market economy. Also in 1993, participated in government design initiative as Chair of National Endowment for the Arts Design Program working group to propose a White House Council on Design. Received USA Fellowship from The National Endowment for the Arts in 1994 to study design innovation across key US technology industries. And in 2000 appointed to US Presidential Design Awards Jury for Federal Design Achievement in Graphic Design and Industrial/Product Design.
Awards for industrial design of IBM products include: Industrial Designers Society of America Gold IDEA - 1980, The Premio Smau Award - 1977 (Italy), iF Product Design Award - 1983 (Germany) and four I.D. Magazine Annual Design Review Awards - 1977, 1981, 1982, 1983. Holds several design patents and work is on permanent exhibit at the Smithsonian Institution (Washington, DC).
Products resulting from IBM corporate design leadership exhibited at The Museum of Modern Art (New York), Cooper-Hewitt National Design Museum (New York), SFMOMA (San Francisco) and Centre National d' Art et de Culture Georges Pompidou (Paris).
Several advanced industrial design concepts for 'single user computers' during infancy of personal computing in 1970s highlighted in the book "DELETE: A Design History of Computer Vapourware." In reviewing "DELETE", Peter Maxwell of Grafik magazine declared, "Tom Hardy's IBM Yellow Bird and Aquarius computers are each as beguiling an arrangement of keys, buttons and bright plastic as anything Ettore Sottsass ever produced for Olivetti."
Design management and strategy work cited in major publications. The Rizzoli book 'World Design' featured role in IBM global design and identity coordination. Accounts of contributions to creation of original ThinkPad include 'Business Week's 1993 "Hot Products" issue and three books: 'ThinkPad: A Different Shade of Blue', 'Management of Strategic Alliances' and 'The Race for Perfect', as well as a case study published in 1994 by The London Business School.
25th anniversary issue of PC Magazine (2007) highlighted innovative design management leadership role in the original IBM ThinkPad development process. As a result, received honor as 'Innovator of the Year 1992'. Most recently, two products directly influenced during IBM career were selected in 2016 by Time Magazine as being among "The 50 Most Influential Gadgets of All Time". They are: (#5) the first IBM Personal Computer 5150 and (#21) the iconic IBM ThinkPad 700C. The 50 products were cited by Time as "The tech that forever changed the way we live, work and play".
Authored articles published by: AXIS (Japan), NikkeiDesign (Japan), formdiskurs (Germany), Design (Taiwan), Design Management Journal (US), Innovation (US) and Design Issues (US). Speaking venues include: Fachhochschule Köln (Germany), Royal College of Art (England), Columbia University, Art Center College of Design, Pratt Institute, Auburn University, Columbus College of Art and Design, Carnegie-Mellon University, Goethe-Institut, Japan Society, Museum of Design Atlanta, Design Management Institute, Industrial Designers Society of America.
Resides in Atlanta with wife Karen, a graphic designer.
Further background, source publications and consulting client case studies can be found at Website - http://verbal-visual.com + LinkedIn - https://www.linkedin.com/in/designstrategist