I am American designer who has spent 18 of my professional years in Italy, and have designed for a very wide variety of fields. My design approach has incorporated the elegance, personality, and passion inherent in Italian design with the quest for human centered innovation, grounded by an insights-driven process with solid American technical foundation. I am a hands-on doer, a thought leader, a natural teacher and mentor who directs and inspires.
My core competencies include; establishing unique research methods focused on discovering the unforeseen, extracting design opportunities from analysis of contextual and ethnographic research, transforming opportunities into innovative concepts, developing the concepts into products adept for company’s specific market and brand needs, and realizing the solutions proficiently through extensive materials and manufacturing expertise.
Having designed successful and award-winning products for diverse market sectors, I have gained a wealth of knowledge and insights in design, marketing, and production, which bring fresh ideas and cross pollenate even those industries stagnated and heavily burdened with their own limitations. With experience designing for many demographics and markets I have developed a keen ability to contour the formal styling of a project to best suit the epitome of each target market’s desires. I listen to a company’s needs, and interpret them into short and long term strategies to effectively meet objectives. Strategic objectives may include; developing flagship products to acquire market leadership, creating products to establish brand distinction and recognition, designing product families which build upon each other to generate a complete sales offering, establishing new product categories to obtain horizontal growth, or diversifying category values to capture full vertical potential. I specialize in brand building through innovative and effective product strategy.
I have created two start-up companies from the ground up, gaining an in depth working knowledge of the complete business model which helps me to better comprehend the complex needs of my clients. I have orchestrated and directed cross-disciplinary teams to create dynamic, cohesive, and superior results. I am fascinated by the exponential power of experts from varied fields collaborating find groundbreaking solutions. My approach stimulates creativity, out of the box thought, and active problem solving for designers and non-designers alike. I have frequently shared design thinking techniques and approach to help solve corporate dilemmas. My design methodology and skill sets are a unique hybridization of my eclectic experiences and cultural influences.