I’m Assistant Professor of Industrial Technology and Packaging in the Orfalea College of Business at the California Polytechnic State University. I teach courses on design thinking, product design and development, computer aided design, and packaging. I’m also co-founder and partner at Factor IDD, a design and innovation consulting firm specializing in packaging, product design, and brand identity.
My background includes industrial and graphic design, packaging, and scientific research. My research interest lies in the area of user-centered design, universal/inclusive design, communication of functionality (affordances), and healthcare products.