Ari is a Director of Industrial and Interaction Design, and has been an Industrial Designer at Whipsaw since 2000. He thrives on the opportunity to influence projects that create new avenues for improving user experience, product immersion, human factors, and ultimately, livelihood. His specialties are in medical products and product systems where the attention to precision–of–communication and foolproof–usability are a must. He has designed for American Eagle Outfitters, Aristocrat, Arris, Dell, Dionex, IGT, Infinite Z, Leitz, M–Audio, Optovue, Thermo, and Zebra Technologies, and many became successful award winning products. His design work has been seen in Axis, BusinessWeek, Business 2.0, Innovation, Fast Company, Instrument Business Outlook, PC Magazine, and Popular Science. Ari graduated from San José State University with a BS of Industrial Design in 2000.