User-Centric Research: A Panel Discussion

Henry Ford once said, “If I’d asked people what they wanted, they would have said a faster horse.”

Can consumers lead us to innovative solutions or do they stifle creativity?  Can you create a truly
successful product experience without involving the end-user in the process? Is there a ROI on consumer research or does the customer know best? 

You are invited to join the Northern Ohio Chapter of the IDSA on the evening of Tuesday, December 6, 2011, as a panel formulated of respected design and research professionals discuss these issues in scenic Chagrin Falls, OH.

User-Centric Research: A Panel Discussion
Tuesday, December 6th 2011, 6-10 pm
Chagrin Valley Little Theatre
40 River St.
Chagrin Falls, OH 44022

The Event:
6:00 - 7:30            Networking, Heavy Hors d’Oeuvres, and Refreshments

7:30 - 8:30            Discussion Panel: Marty Gage (moderator)- Lextant
                                                   Judy Riley- VP of Global Design, Moen
                                                   Jeff Hyde- Managing Director, Ideas In Focus
                                                   Dave Loomis- Director of Consulting Services, NACCO Industries

                                                   Linda Wagner- Director of Research, Carbon Design Group

8:30 - 9:00           Networking and Balance Product Development Studio Tours

9:00 - 10:00         Raffle and Social

This event is free to IDSA members, $10 to non-members

Register Here