Our combined collective “experience” as modern humans has helped us to survive as a species for 200,000 years. Those ingrained emotive forces were/are on autopilot to “protect” us. But Jeevak Badve, IDSA, believes we might be bracing for the second “regress” of a very fundamental trait of what makes us uniquely human. And that might be connected to our newer appetite of experiencing life—both natural and manmade— around us.
Badve also will delve into the business of design and the placement of that elusive experience in design. The fundamental design of the objects and the product systems becomes the primary channel of delivering the overarching experience. It’s systematically uncovering, identifying and understanding the characteristics of that future ideal user experience and then expressing, articulating and injecting them in the product line attributes— optimized for the business goals.