Trent Kahute, IDSA
Chief Creative Officer & Co-Founder
Co-founder and partner at THRIVE, Trent Kahute, IDSA, has a long history in product and service design and an entrepreneurial spirit. He’s am expert at helping organizations create actionable insights from large sets of behavioral data to fully understand the user experience. For more than 12 years, Kahute has dedicated himself to innovating in the design industry, challenging his team to think unconventionally every day.
He helps clients transform customer insights into high-value product and service experiences. His specialty is aligning innovation and business strategies to balance short-term business needs with long-term strategic objectives. Kahute holds a master’s degree in design planning from the Institute of Design, IIT and a BID from Syracuse University.
PRE-CONFERENCE SESSION | 9am–12pm, March 28, Boston Children's Hospital | Unlocking New Value through Healthcare Experience Mapping
The consumerization of healthcare is in full swing with consumers rapidly emerging as the fastest growing payer in the industry. They are many. And they are powerful. But they are also confused and frustrated, creating one of the major issues in healthcare today. Organizations that skillfully create and consistently deliver the whole experience for a procedure, service or care journey can reap huge rewards including enhanced patient satisfaction, increased revenue and improved levels of staff retention.
Jonathan Dalton, IDSA, and Trent Kahute, IDSA, of THRIVE will lead a workshop to give healthcare and design professionals responsible for the delivery of the overall patient experience—the practical tools and methods needed to identify unmet needs, frame opportunities for new value creation and ultimately deliver compelling experiences for patients and other care givers.
Workshop Format: This interactive workshop introduces THRIVE’s system of experience mapping for healthcare services and medical procedures. Participants will be introduced to the tools and analytical techniques of contextual inquiry, experience mapping, and opportunity identification. They will then apply them to a simulated birth at Boston Children’s simulation lab, observing the stages of Active Labor, Transition Labor, Pushing, Birth, Delivery of the Placenta and early Recovery. The final activity will be analyzing the overall experience as a journey from a single or multi-stakeholder perspective, uncovering pain points, needs, and moments of truth, and identifying opportunities, interventions and strategies for value creation.
You will learn how to:
- Capture the behaviors, flows and the emotions of people in a medical context over the course of a defined experience or procedure.
- Visually map the interactions between a patient, physicians and caregivers in each procedure.
- Identify and contextualize the unmet needs of patients, physicians and other caregivers.
- Note gaps in the patient experience and use them as a basis for identifying new opportunities.
- Focus on solving the right problems and opportunities that generate the greatest value by taking an outside-in view that cuts across functional silos.
Who should attend?
Anyone who is responsible for, or involved in, the development of medical devices and the delivery of the patient experience in the healthcare sector. This includes professionals who are currently serving as (or aspire to be):
- Medical device designers & engineers
- Healthcare service designers
- Human factors engineers
- Design researchers & innovation strategists
- R&D managers & engineers
- Customer experience officers (CXOs)
IDSA Medical Conference 2018 chair Bryce Rutter discusses the In-Situ Workshops