Naver attempted to improve its brand image and raise the popularity of its Naver Music service by providing an interactive user experience at an exhibit at the Seoul Design Festival. In the exhibit Naver tried to analyze the Naver music service in the offline space; users could experience music through watching, feeling and sharing, bringing an intangible online service to life.
Eightx8 is a modular shipping container that can be assembled in various configurations. Corrugated walls and doors easily attach to the frames for shipping and conform to existing shipping industry infrastructure. After shipping, the frames are reused for a second life. The modular frames accept universally attaching walls, floors and ceilings, making it the ideal infrastructure for a variety of applications, such as home extensions, apartments, clinics, emergency shelters and school additions.
The GREEN FACTORY houses NHN, one of Korea’s leading Internet companies. The building expresses the image of a cutting-edge company by using raw, analog materials (hot-rolled steel plate, bricks and recycled wood). Each floor in the building is portrayed as a different city. In addition, the village hall (hive) at the entrance of the building encourages natural communication among employees.
Check Point Abra is a secure USB flash drive that turns any PC into a corporate desktop, allowing users to access files and applications anywhere, anytime. The drive is engineered for the greatest possible security and was designed specifically for use by mobile professionals in government, defense and other industries that deal with highly sensitive information.
Credits: Jeff Salazar, Lea Kobeli, Junggi Sung and Jeff Servaites of LUNAR
The Ember light plays with simple form and delightful detail. Ascending from the wooden chamber, a set of acrylic stems brighten as they become exposed. From a humble glow to a roaring blaze, Ember tempers the release of the light to fit the moment.
The minimalist design of the P210 notebook PC has a 11.6-inch body and boasts a large 12.5-inch view that really goes right to the edge with an ultra-thin bezel. Weighing just under 3 pounds and with a depth less than 1 inch, the P210 is extremely portable. Its clean, modern look blends in with almost any setting and adds a sharp, attractive edge to your style.
Credits: Cha kang heui, Heechang Lee, Shin Jong Youn and Kim joon hyung of LG Electronics (South Korea)
No adhesives were used for this cellphone package so that the packaging can be repurposed. When the packaging is turned inside out and reassembled, it can be reused as a locker, a pencil case or a frame. It uses recycled paper and soy ink, and the underside is printed with environmentally related graphics (global warming, extinct animals, etc.) to emphasize the value of reuse.
Credits: Byung jin Oh, Young seok Seo and Weunah Kim of LG Electronics (South Korea)
This custom-designed ATM for the Spanish bank BBVA was designed from the user experience up, rather than from the components down. The design team listened to people’s banking experiences and observed people’s behavior at ATMs. The team also examined analogous self-service experiences, such as those at gas pumps and train-ticket kiosks, leading to a design that doesn’t further automate the teller, but that humanizes the transaction experience.
The Dolce Gusto packaging supports and protects the enclosed coffee machine all while presenting a unique on-shelf presence. The packaging is composed of two parts: a one-piece printed outer sleeve and an inner paper-pulp clamshell. Both outer and inner packaging were designed using recycled and recyclable material, avoiding typical plastic foam support pieces.
Credits: Robert Fletcher and Spencer Mackay, IDSA of M Industrial Design and Raphael Thivolet of Nestle
This strategy involved creating an early-stage investment company designed to fuel tech innovation in Europe and free Europe’s best developers from their day jobs to help them build their own game-changing companies. Since HackFwd’s launch in June 2010, it has reviewed hundreds of ideas, funded eight, and hopes to finance another five by June 2011.
Credits: IDEO design team for Lars Hinrichs (Germany)