Jonathan Hutchinson is currently studying for a BA (Hons) Product Design degree at the University of Lincoln, UK. He will be entering his final year of the program this September. Hutchinson has been an IDSA student member in Lincoln’s IDSA student chapter for two years, during which he has participated in collaborative events such as the 2013 Design Learning Challenge which teamed up professionals from institutions in the UK and US to approach a conceptual design brief on the topic of 'Design for 2050.'
While pursuing her undergraduate degree in Architectural Studies and Studio Art at Hobart and William Smith Colleges, in Geneva, NY, Lauren was encouraged to partner her academic interests with civic engagement. Through that work, she gained experience working with the surrounding neighborhood and schools through design and teaching, and was able to better understand how design can support community and education.
This hands-on session will demonstrate how insights gathered during research turn into both design criteria and data that feed the design history file. The session leaders will provide a brief overview of the documentation the FDA expects—and needs—to see (UFMEA, requirements documents, etc). From there, participants will work in small groups to synthesize the discoveries and insights from their contextual inquiry session. They will then define the unique roles involved in the procedure and will each contribute toward a detailed task flow. Using this, groups will be asked to identify potential use errors and innovation opportunities and will create corresponding requirements. Participants will leave this session with a solid understanding of how translated insights can successfully guide the design effort and the future FDA submission.
ELIZABETH ROCHE Director of Research & Strategy Ximedica
As the Director of the Research and Product Strategy group, Elizabeth Roche is responsible for integrating design research insights into diverse medical design and development projects. She has extensive experience with a range of design research methods from immersion-based techniques to participatory design to formalized usability tests. Roche leverages the multi-disciplinary skills of the research and design teams to translate research findings into stories and visualizations that illuminate the key insights. Her background is in cognitive psychology and prior to joining Ximedica she was the Principal Design Researcher at the frog Munich studio.
Daniel Dion, IDSA | Benchmark Electronics Principal Industrial Designer
IDSA Awards: Finalist - Medical and Scientific Products - 2014
Daniel leads the Industrial Design and Human Factors effort on many engineering projects at Benchmark Electronics, and is instrumental in generating concepts to drive development engineering initiatives. Since 2001,
MARK GUARRAIA Sr. Human Factors Industrial Designer Ximedica
Mark Guarraia joined Ximedica in 2005, with a background in general consumer products and electronics. In his current role, he is responsible for translating user needs and insights into actionable design solutions across the medical and healthcare landscapes, and leading Ximedica's team of human factors industrial designers. In addition to his role at Ximedica, Guarraia is an adjunct professor at both the Rhode Island School of Design and Massachusetts College of Art and Design, promoting user-centered design practice and research-driven process.
The primary focus of the workshop will be on how to use ethnographic research to support the development of medical devices, particularly surgical instruments. Carmella Lee and Stephen Wilcox will show the proprietary video system that they’ve developed and demonstrate how to set up in the OR and how to capture high quality multiple-channel, high resolution video. The system includes cameras that are handheld, tripod-mounted, on an overhead boom and head-mounted. They will discuss synchronizing multiple channels, playing the video back, via the proprietary software and how to use the video to analyze procedures. They will also demonstrate the system for measuring physiological stress that they use in conjunction with video. Some other topics will include how to get into the OR in the first place, proper conduct in the OR and how to use such video productively as a product-development tool.