Beyond Patient-Centered Design: A Framework for Person Centered Experience MATHEW JORDAN
Products, therapies, and care are often designed to treat ailments and diseases instead of people. Important internal and external factors (learning style, formative experiences, presence of a support network, technical prowess) can impact the success of a medical intervention but are frequently overlooked. Matthew Jordan will lead participants through a framework for patient understanding that includes not only clinical factors, but cognitive, attitudinal, social and technological factors to determine the design of the device, service and experience. Participants will think through different scenarios and develop design and usability principles that align with the patient outside of clinical environments.
MATTHEW JORDAN Director of Research and Strategy Artefact
Matthew Jordan is director of research and strategy at Artefact, an award-winning technology design and innovation company. Jordan has been consulting in the healthcare industry for close to 20 years, focusing on balancing user needs and goals with business objectives to deliver meaningful user experiences and actionable solutions. Most recently, he lead the design team that created Dialog, a software and hardware platform designed to help people affected by epilepsy and their care givers, understand and manage the condition better.
Healthcare is undergoing a remarkable shift as treatments envisioned as taking place only in hospitals and clinics move into the home. This paradigm shift represents a daunting challenge for medical equipment designers and manufacturers. Transitioning treatments into the home cannot be accomplished merely through a simplified user manual and patient training – not when the consequences of mistakes can be deadly. Instead, this transition requires recognition, understanding, and mitigation of a vast number of fundamental differences between home and clinical healthcare.
This workshop will guide participants through a clinic-to-home product transition through an illustrative case study. Participants will work in small groups to develop user profiles and use cases to illustrate the differences between the home and clinic. They will then present those profiles and discussed in terms of the impact those differences should have on design. Participants will engage in small-group ideation sessions to redesign the equipment for in-home use.
CAROLYNN JOHNSON Human Factors and Research Manager Daedalus
Carolynn Johnson is the human factors and research manager at Daedalus. With a doctorate in cognitive psychology and expertise in human information processing, she has spent nearly two decades combining research and interaction design to create innovative and engaging user experiences for medical, consumer, safety and transportation systems, for which she holds several patents. Johnson is a member of HFES, UXPA and AAMI, serves on the AAMI Medical Devices and Systems in Home Care Applications committee. She was a contributing author for the recently published Technical Information Report, Design of training and instructional materials for medical devices, used in non-clinical environments.
ChromaZones Color Forecasting Workshop and Exchange Pod
To facilitate exchanges of all kinds, the Color Marketing Group will be leading an all-day regional ChromaZone Workshop on Wednesday in parallel to the Education Symposium. In this fast-paced, results oriented color forecasting workshop, attendees will present and discuss their colors and stories. As the day progresses, a final color forecast will be chosen, which is distributed electronically to all attendees.
Coloring Inside the Lines: Design’s New Role Within a Highly Regulated Market READE HARPHAM
Design is quickly heading down a path towards commoditization, spurred on by its desire to be everything to everyone. As a result, the true value of design has become lost within a din of marketing buzzwords and me-too innovation processes. However, if designers are willing to step away from the long held belief that they must be unconstrained to be innovative, opportunities await that will not only set the field in a new direction, but will more importantly have a positive impact on the health of millions.