BRYCE G. RUTTER Ph.D., IDSA Founder & CEO Metaphase Design Group, Inc.
Dr. Rutter is a renowned specialist in ergonomic product design and is the leading worldwide expert in the design of handheld products. His work ranges from robotic surgical systems, surgical instruments & devices to smart phones, computer input devices & wearables through to food & beverage packaging, and beauty & personal care products. His company, Metaphase, has and continues to define new product categories, rejuvenate sleepy brands and develop breathtaking design innovations that fit like a glove for several of the world’s most prestigious and influential brands and scorching start-ups. As a thought leader in ergonomic design, Dr. Rutter has been profiled and interviewed by major media including the Wall Street Journal, CNN, CTV, CITYTV, The Chicago Tribune, The Ottawa Citizen, The Toronto Globe & Mail, Lexus Magazine, Appliance Design, Oprah’s O-Magazine, Metropolis, Business 2.0, and Businessweek. Dr. Rutter has received over 75 international design excellence awards, and been awarded over 100 patents.
KEITH S. KARN, PhD Director of User Research Bresslergroup
Keith Karn is the Director of User Research at Bresslergroup. Karn has been steeped in human-centered design since strapping himself into the ejection seat of a supersonic airplane during his first human factors job in the early '80s. Since then he has trekked down mountains and trailed ER doctors, all in the pursuit of optimizing the user experience. He led user research and design teams at Xerox and Eastman Kodak. He has designed medical information systems and medical devices, and has extensive experience leading usability testing to meet the requirements of the FDA and European governing bodies. Karn has a PhD in Experimental Psychology from the University of Rochester, as well as degrees in Ergonomics and Industrial Engineering.
BILL HORAN Creative Director of Interaction Design Bresslergroup
Bill Horan is the Creative Director of Interaction Design at Bresslergroup. His background in graphic design, branding and advertising has given him a uniquely holistic perspective on crafting user-centered product experiences. For more than fifteen years, Horan has been applying these fundamental design and communication principles to the field of interaction design. At Bresslergroup he leads the Interaction Design (IxD) team to create world-class software, mobile and integrated touchscreen experiences, often working in tandem with research, industrial design and engineering disciplines.
This Usability Design/UX workshop will expose participants to parallel development of physical and digital interactions. Team members will execute on insights drawn from Workshops 1 and 2, the requirements translation of Workshop 3 and the synthesis of Workshop 4 in designing the interaction experience for the proposed solution. These designs will be built in the form of low-fidelity digital prototypes that will form the basis for subsequent Workshops 6 and 7 – IFU development and usability testing.
This hands-on workshop will focus on sketching out the proposed interaction design, determining the appropriate level of fidelity to get the job done, and building the prototype. We will consider factors such as determining the extent to which user tasks need to be represented in the prototype in order to facilitate stakeholder buy-in and user feedback.
Case Study 4 | Concept Synthesis: Industrial Design & Usability Engineering SEAN HÄGEN, IDSA
The Concept Synthesis workshop will continue the infection control case study track established in the previous workshops. A charrette style group session will synthesize conceptual design proposals from the user requirements and design inputs articulated in the Insight Translation workshop. The group will systematically develop concepts that incorporate industrial design and usability engineering criteria addressing potential use error modalities, the UFMEA and innovation opportunities. Workshop participants will learn methods to bridge from what the user needs to how those needs will be materialized in the context of Design Controls.