If users have been part of the design process from its beginning, why is it that your design team still has the potential to fail? LUNAR’s Scott Janis will explore how “creative usability”—that is, usability efforts supporting ideation, decision making and creativity during very early development—can be a pivotal piece of inspiration and input for your design and development team.
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care.
KEYNOTE | CLAY MARSH, MD Executive Director of the IDEA Studio for Healthcare and Design Chief Innovation Officer of the OSU Wexner Medical Center (OSUWMC) Professor of Internal Medicine, Division of Pulmonary, Allergy, Critical Care and Sleep Medicine.
Dr. Marsh focuses on leading efforts to solve important problems in healthcare and delivering solutions to these problems. This program interfaces experts from around the globe - in areas such as medicine, complex systems biology, systems biology, genomics/epigenomics, behavioral decision making, decision architecture, mathematical modeling, data analytics, evolutionary biology, anthropology and design/design thinking - to create these approaches and to improve lives and communities.
Stuart Karten is the President of product innovation consultancy Karten Design. Since 1984, Karten Design has partnered with clients ranging from medical technology start-ups to Fortune 500 corporations, building their businesses through meaningful design. Driven by strategic market understanding and deep-user empathy, Karten Design helps companies seize new market opportunities and create compelling products that resonate with end users, increasing adoption and enabling better patient outcomes. Its work has helped clients like CareFusion, Boston Scientific and Johnson & Johnson address some of the medical industry’s biggest challenges, such as improving usability, improving patient compliance and commercializing new technologies.
JOE PRATT Human Factors Engineer BlackHägen Design
Joe Pratt earned a Bachelor of Science in Human Factors Psychology from Embry-Riddle Aeronautical University College of Arts and Sciences, with an emphasis on Human Computer Interaction and Automation. Pratt initiated his career in the defense industry where he played a key role in the translation of research inputs into actionable insights. While conducting research in the defense industry Pratt planned, executed and analyzed advanced simulated mission scenarios and converted those insights into GUI designs. Now at BlackHägen Design, Pratt is a Human Factors Engineer and conducts Medical Device Usability Testing, including Generative Contextual Inquiry, Formative and Summative Usability Studies. Always striving to optimize the user experience, Pratt is fascinated with the impact automation has on the user’s experience, particularly clinicians executing time-critical, complex tasks.
As the Creative Lead on LUNAR’s Life Sciences Team, Scott brings a viewpoint rooted in research, design and human factors. Inside LUNAR, Scott is an advocate for users and for creatively addressing the often complex usability challenges facing products in the healthcare space. Prior to joining LUNAR, Scott worked at Hiemstra Product Development where he helped design future flagship products for medical device companies such as Medtronic, Cardica and Acclarent. He has led efforts in the design and development of an array of medical technology-related products for clients ranging from Fortune 500 companies to start-ups. Scott has received recognition for his work, including IDSA’s Gold Industrial Design Excellence Award and a Bronze Spark Award. Additionally, he has been a part-time instructor at the Academy of Art University’s Industrial Design Master’s Degree program. Scott received a BFA in Industrial Design from Rochester Institute of Technology in 2006.
The Design Foundation’s Online Auction closed Monday, October 6, 2014 and we’d like to give a big shout out to all of the donors and participants. The total raised for design education is still being tallied, but this year’s auction, given the change in format was very successful. Some highlights include: