ELIZABETH ROCHE Director of Research & Strategy Ximedica
As the Director of the Research and Product Strategy group, Elizabeth Roche is responsible for integrating design research insights into diverse medical design and development projects. She has extensive experience with a range of design research methods from immersion-based techniques to participatory design to formalized usability tests. Roche leverages the multi-disciplinary skills of the research and design teams to translate research findings into stories and visualizations that illuminate the key insights. Her background is in cognitive psychology and prior to joining Ximedica she was the Principal Design Researcher at the frog Munich studio.
Daniel Dion, IDSA | Benchmark Electronics Principal Industrial Designer
IDSA Awards: Finalist - Medical and Scientific Products - 2014
Daniel leads the Industrial Design and Human Factors effort on many engineering projects at Benchmark Electronics, and is instrumental in generating concepts to drive development engineering initiatives. Since 2001,
MARK GUARRAIA Sr. Human Factors Industrial Designer Ximedica
Mark Guarraia joined Ximedica in 2005, with a background in general consumer products and electronics. In his current role, he is responsible for translating user needs and insights into actionable design solutions across the medical and healthcare landscapes, and leading Ximedica's team of human factors industrial designers. In addition to his role at Ximedica, Guarraia is an adjunct professor at both the Rhode Island School of Design and Massachusetts College of Art and Design, promoting user-centered design practice and research-driven process.
The primary focus of the workshop will be on how to use ethnographic research to support the development of medical devices, particularly surgical instruments. Carmella Lee and Stephen Wilcox will show the proprietary video system that they’ve developed and demonstrate how to set up in the OR and how to capture high quality multiple-channel, high resolution video. The system includes cameras that are handheld, tripod-mounted, on an overhead boom and head-mounted. They will discuss synchronizing multiple channels, playing the video back, via the proprietary software and how to use the video to analyze procedures. They will also demonstrate the system for measuring physiological stress that they use in conjunction with video. Some other topics will include how to get into the OR in the first place, proper conduct in the OR and how to use such video productively as a product-development tool.
Katy Jeremko is a recent graduate of Syracuse University’s Industrial and Interaction Design program, as well as a co-founder at re:3D, maker and manufacturer of the large-format 3D printer, the Gigabot. Jeremko has had a wide range of experiences in design from serving as a designer in residence for the Open Government Initiative sector at NASA to assistant entrepreneur in residence at Syracuse University to designer in residence for the Start-Up Labs accelerator. In design decision-making and in team collaboration, Jeremko is an advocate for transparency and for the Open-Source movement.
The presentation starts with a summary of the changes that have taken place in healthcare, particularly with medical devices, over the past 30 years, then provides predictions of what will happen in the next 30 years. Medical care has changed dramatically; many of the procedures that we take for granted today didn’t exist 30 years ago. Of course, changes in healthcare have relied upon general technological developments so, to predict what will happen in the future, it’s necessary to predict what will change in technology. It seems likely that many present developments will continue - e.g., better computing power, smaller miniaturization, etc. The difficult part is to predict the radical changes to be expected in the future. The final challenge is to figure out what the role of industrial design will be in healthcare.
Matthew Fiedler was fortunate to grow up on a farm in rural Iowa with childhood desires to explore human health, aeronautics and engineering. Fiedler has earned a bachelor's and master's degree from the University of Nebraska in manufacturing, engineering and biomechanics. He was a biomedical engineer in the Neuroscience Laboratory at the NASA Johnson Space Center in Houston, TX for six years before co-founding a 3D printing startup aimed at democratizing manufacturing and enabling people to create 3D printed objects at the human scale.
BROOKE M DAVIS, IDSA Founder and principal industrial designer (make+SHift)atx
Brooke M Davis, IDSA is the founder and principal industrial designer at (make+SHift)atx. As a former professor of industrial design, Davis noticed a lack of resources available to those trying to develop their product ideas. Acknowledging there was a void of creative space for entrepreneurs to grow their ideas from conception into a physical product, Davis created make+SHift as a way to provide entrepreneurs with the necessary tools to make their ideas a reality. make+SHift is a one stop shop that allows the clients to be as hands on in their process as they want from building their own products to outsourcing the design process.