Laurie Reed is Director of Research and Usability at Farm and a senior human factors engineer with 14 years of experience. She specializes in usability testing, user research, contextual interviews, anthropometric/ergonomic analyses and product safety/hazard analyses. At Farm, Reed has recently led or moderated multiple usability validation tests for FDA submission. She also specializes in recruiting participants for various user research studies across the US and abroad. Reed has worked for clients such as AcelRx, Medtronic, J&J LifeScan, Animas, Gamma Medica, Ethicon Endo-Surgery, Smiths Medical, Philips Healthcare, GlaxoSmithKline, GE Life Sciences, Grove Instruments, MedlinePlus, National Library of Medicine and NinePoint Medical. She holds a BA in Human Factors Engineering from Tufts University.
This panel discussion will focus on current practices for seeking IRB approval for various types of research including generative research, preference testing and formative and summative usability testing. We will explore the IRB issue with current practitioners from industry, consulting and healthcare institutions to understand ‘the lay of the land.’ Audience members can expect to learn different approaches to obtaining IRB approval and in what situations IRB oversight is considered a requirement. Additional topics will include the increasing difficulty of obtaining permission to enter hospitals to conduct research and bureaucratic obstacles that researchers face when planning such projects.
Creative Destruction: Design as an Agent for Change in Complex Systems LORNA ROSS
Managing the inherent risk of innovating complex systems, groups typically favor additive rather than subtractive concepts. Universally, there is greater tolerance for innovations that promote additional elements than those that challenge the value of existing ones. Complex systems grow increasingly complex simply because of the risk in destroying things. These systems tolerate huge redundancy and inefficiency to maintain the status quo. Design, like science, is a tool for understanding as well as for acting. It offers us a process by which complex and confounding issues can be examined and understood from intersecting perspectives. It acknowledges the inherent contradictions and tensions present and examines the ecosystem of relationships rather than the discrete parts. In doing so, it draws a picture of the emerging system and amplifies our capacity to imagine it.
LORNA ROSS Director of Design Mayo Clinic Center for Innovation
Lorna Ross has 24 years of experience working in design, design research and innovation with the past twelve years focused on health and healthcare. Mayo Clinic CFI is the fifth innovation group she has worked in. She is a graduate of The Royal College of Art in London. Prior to joining the Center for Innovation at Mayo Clinic, Ross held a faculty position in the industrial design program at RISD and directed the Human Wellbeing Group at the MIT Media Lab Europe 2001-2003. At Mayo, Ross holds a leadership position directing the discovery and implementation of transformative, user-centric care models for the institution.
The industrial design landscape is shifting constantly. The designer as entrepreneur is emerging as an alternative to the traditional choices of design consultancy or corporate design office. There are also shifts in the practice of design—concentrating first on problem finding and clarifying human needs, values and motivation, before focusing on the final design outcome. Exploring these shifts, Joyce Thomas incorporates a collaborative project between the Dallas Lighthouse for the Blind and an industrial design studio at the University of Illinois at Urbana-Champaign. Engaging with user experts, including people with disabilities, these design students explore product innovation for this small US manufacturing facility powered by people with visual impairment. Immersive empathic research strategies, incorporating the practices of shared language, ethnography and empathy, push designers and entrepreneurs outside their comfort zones to encourage reflection on and sensitivity to the authentic needs of real people to discover and understand the deeper why.
JOYCE THOMAS, IDSA University of Illinois Urbana-Champaign
Joyce Thomas is an inventor, innovator and educator with a passion to empower people through good design. Professionally, she has worked across interdisciplinary boundaries integrating marketing, engineering and consumer needs into creative products. She has utilized empathic research strategies in her product designs that have accounted for more than $4 billion in retail sales and been awarded 59 patents worldwide. Thomas is a visiting assistant professor of industrial design at the University of Illinois Urbana-Champaign. As Chief Creative Officer for the ThomasSchumerGroup she is helping to develop creative ideas and innovative solutions for a diverse group of small businesses.
Exchange Communities: The Impact on Industrial Design Through the Democratization of Hardware Design and Production MARCO PERRY
The effort of transforming a spark of an idea into a company making, marketing, selling and distributing products to happy customers is arduous and risky. Or is it?
Hacker spaces, new educational institutions and open source hardware and software are transforming they way we can learn new skills. Meetups and niche communities are making powerful business connections faster and more personal. Digital fabrication is shifting the way products are designed, engineered, and made. New funding platforms are letting dreamers become fast moving start-ups. The tools of a hardware business are becoming cloud-based software services that anyone can pay-per-use. The result is the re-industrializing the United States one garage at a time.
The product design world is being democratized from a corporate endeavor to an individual venture, making large companies think differently about this new form competition and changing who will be the next great industrial designer.
The panel of experts will discuss its perspective on how these exchanges will continue to transform product design and development.
When Digital Meets Medical: The Next Generation Clinical Trial CELINE PERING
Proteus Digital Health is pioneering a new product paradigm at the intersection of the medical and consumer worlds. We make regulated medical products that are used by regular people in everyday life, so they need to behave more like consumer products. User research to refine medical products is done using highly controlled clinical trials, while great consumer products are generally created using very different design research methodologies. Attendees will learn how cross-pollination of the clinical research with the best of consumer research opens up a whole new discipline ripe for exploration.
CELINE PERING Director of Human Factors and User Research Proteus Digital Health
Celine Pering is the Director of Human Factors and User Research at Proteus Digital Health where she is responsible for leading qualitative user research efforts as well as quantitative usability efforts to ensure that products are intuitive and highly usable. Pering has over 20 years of experience in design research, interaction design and design strategy across a broad range of industries, including medical, mobile, future technologies, consumer and enterprise. Prior to joining Proteus Digital Health, Pering worked in design consultancies such as Speck Design and frog, and consumer product companies such as Handspring, Palm and HP. Pering’s expertise in product innovation, design thinking and user experience provide a valuable balance for tackling significant design problems.
If users have been part of the design process from its beginning, why do some devices still have the potential to fail? Usability work in the medical device development world has become a hot (and mandatory) topic in recent years. With that visibility, far more companies are embracing its need in their processes—often without proper implementation. Stephanie Henze will explore how ‘creative usability’—that is, usability efforts supporting ideation, decision making and creativity during very early development—is often improperly viewed as sufficient human factors engineering.