The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. "At the very least," Peter Lunenfeld writes in the preface, "design research saves us from reinventing the wheel.
This book introduces a customer-centered approach to business by showing how data gathered from people while they work can drive the definition of a product or process while supporting the needs of teams and their organizations. This is a practical, hands-on guide for anyone trying to design systems that reflect the way customers want to do their work. The authors developed Contextual Design, the method discussed here, through their work with teams struggling to design products and internal systems.
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
The Perfect Strom: Taking a Stake in Your Client’s Dream TOR ALDEN
High technology medical and consumer medical start-ups are on the increase and often have difficulty raising capital in the early stages. Tor Alden, Principal of HSD, will discuss the various paths HSD assists their clients to connect with funding opportunities through collaborative relationships, strategic alliances and investment equity opportunities.
Tor Alden is a principal and CEO of HS Design, Inc., a New Jersey based, ISO 13484 certified, product development firm specializing in medical and consumer healthcare markets. The firm’s 40-year expertise in product design centers on solving complex usability and system problems for medical devices, high-technology products, and new ventures. Alden’s experience includes more than 25 years in product design, during which he has received over 30 patents and multiple design awards including MDEA, IDEA, CES Innovations and Good Design. He is actively involved in the product start-up community with a focus on next generation medical systems. His latest passion is tapping into tech transfer at universities and start-up communities to co-develop and incubate complex systems and technologies to the point where venture funding is obtainable.
RitaSue Siegel is the founder of RitaSue Siegel Resources, influencing at the intersection of design, business, media and education. One of 30 global creative leaders chosen to participate in INDEX in Copenhagen, on the Board of the Rowena Reed Kostellow Fund at Pratt, formerly on the DMI Board and the 2011 recipient of the IDSA Special Award, Siegel has “touched virtually every American industrial designer through her speeches, workshops and placements.” She has a BID and an MID from Pratt. Her firm has been retained for searches in graphic, industrial and interior design and architecture, academic administration and faculty, design research, strategy, user interface, customer experience and service design and related practice areas such as product development and innovation, strategic consulting, design organization assessment, operations, project management and sales and marketing for design consultancies.