Founded in 2010, Storyline is a design research consultancy based in the greater Boston area specializing in insight for innovation. Our charge is to uncover meaningful insight and activate the innovation potential of our clients through a holistic approach to business.
On April 4th & 5th IDSA held its’ Central District Conference in Grand Rapids, MI. The weekend was full of inspiring lectures, conversations, and spaces. The conference commenced on April 4th with a design marathon that included tours at Herman Miller, Haworth, and Steelcase and followed by a studio crawl at Start-Garden, Grid70 and the Factory. Day two consisted of mostly lectures from a variety of speakers, all from different industries, and then a period for students and future design stars to shine with a portfolio review and student merit award competition.
For over 18 years, 3DVision Technologies has provided innovative engineering design solutions that enable our customers to expand their capabilities and enhance productivity through technology. Today’s computerized design and manufacturing process hinges on the ability to innovate. The right tools can increase your design precision and enable unbridled creativity that gets results for your business.
That’s why 3DVision Technologies is committed to helping our customers innovate in three ways:
The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. "At the very least," Peter Lunenfeld writes in the preface, "design research saves us from reinventing the wheel.
This book introduces a customer-centered approach to business by showing how data gathered from people while they work can drive the definition of a product or process while supporting the needs of teams and their organizations. This is a practical, hands-on guide for anyone trying to design systems that reflect the way customers want to do their work. The authors developed Contextual Design, the method discussed here, through their work with teams struggling to design products and internal systems.
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
The Perfect Strom: Taking a Stake in Your Client’s Dream TOR ALDEN
High technology medical and consumer medical start-ups are on the increase and often have difficulty raising capital in the early stages. Tor Alden, Principal of HSD, will discuss the various paths HSD assists their clients to connect with funding opportunities through collaborative relationships, strategic alliances and investment equity opportunities.