Targus Peripherals for Mac Design Strategy

 In 2008, Targus set out to define its brand through design by focusing primarily on design conscious Mac users. The outset involved distilling the essence of both Targus and Mac and developing three design languages that were presented to consumers via online testing. The end result imbues a unique Targus aesthetic that compliments Apple products.

Contact: Amy Quigley: aquigley@dcontinuum.com

Credit: John Costello, Kevin Young, IDSA, Damien Vizcarra, Jung Tak, Eric Wewell, Joey Zeledon and Delroy Dennisur of Continuum and Kevin Gallagher of Targus, Inc.