Surya Vanka

Surya Vanka, IDSA
Founder & Principal

Surya Vanka, IDSA, leads AUTHENTIC, a design studio that focuses on design strategy, UX, futures prototyping, service design and interaction design.

He is best known for his groundbreaking work in user experience and for industry-leading practices such as Design Swarms & Design Value Scorecard. Vanka led Microsoft’s center of design excellence for several years, and helped to drive the transformation of the company toward an experience-first culture.

Vanka was a tenured professor of design at the University of Illinois at Urbana-Champaign, and a fellow at the Center for Advanced Study. He is the author two books on design and has won several design awards. He chaired IDSA's International Conference 2015 in Seattle.