Let’s Talk About…Designers | Sooshin Choi

We talk so much about design—processes; methodology; thinking; social; service; research; innovation; user-centered; strategy; management; future, etc. But we don’t talk enough about designers. In order to better prepare for Future of the Future, we need to rethink, “What makes great designers?”

College for Creative Studies Provost Sooshin Choi, IDSA, strongly believes designers are the most valuable asset for a brighter future—and design education can play a crucial role— only when we clearly know, “Who are the designers?”