Industrial Designer and mom-entrepreneur, Shujan Bertrand is the founder Aplat Inc., a culinary design collection that celebrates the moment of sharing food, wine and flowers for an everyday zero waste lifestyle. Based in San Francisco, Bertrand advocates for local manufacturing, supports local organic food producers and non-profit organizations. She is committed to sustainable design solutions with zero waste design and manufacturing for positive environmental and social impact. Through Aplat, she hopes to grow partnerships with holistic businesses and organizations who care about the well-being of future generations.
Bertrand is an award-winning industrial designer with 20 years of product design experience. She has impacted brands around the globe, translating user-centered insights into new product and business opportunities. She has a stellar background in soft good design, advanced product development, design research and strategy. Incase, Steelcase, Nike, Samsung, LG Electronics and Procter & Gamble are just a few of the brands that Bertrand has designed and directed for. She has also been a design instructor at the California College of the Arts and has served on the jury for IDEA and Core77 Design Awards. Bertrand has worked internationally in Paris, Milan and Seoul.