Daniel Mota Veiga | Re-Inspiring—The Hidden Value of Legacy

Daniel Mota Veiga will introduce design leadership in large legacy corporations and leveraging decades—sometimes centuries—of hidden design and emotional value to increase excitement and engagement.

Sharing his experience as a design and culture influencer in a 100-year-old company, Veiga will address the important touch points of the brand in terms of legacy and attitude, and how they translate into genuinely good products that are competitive, beautiful and keep amazing both users—and the people who make them.