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Professional Development Seminars & Special Track Semainars
Special Tracks Professional Development Seminars
Building a Career with Passion and Good Sense: The 2005 IDSA Portfolio/Interviewing Seminar A Good Sense Portfolio: Developing a Portfolio Package with Confidence This seminar, presented by Auburn University professor, Randy Bartlett, IDSA, will provide you with some practical tools and examples that will lay the foundation for career building. Good Sense Interviewing: Building a Career with Passion Live Interviewing and Critique Special Tracks Materials & Processes Track In this hands-on, learning environment, you'll get insights into other designers' approaches to working with materials and manufacturing, product case studies showing innovation in design within manufacturing, see new materials, and explore processes and services that designers can use in future projects. Who should attend? Experienced design professionals, recent graduates, educators and students. Anyone who's looking to learn about what's new in materials and manufacturing! What you will learn:
Moderator: Warren Ginn, IDSA, Industrial Designer, Integrated Design Systems, Inc., Materials & Processes Chair Product Development Track Thursday's Program Design's Influence in reShaping Kimberly-Clark Herb's talk will provide an overview related to starting Kimberly-Clark's industrial design capability within the Central Research & Development department and highlight design's influence through Kimberly-Clark's transformation into a health and hygiene business. The Kimberly-Clark enterprise, its brands and its values will be presented to introduce Kimberly-Clark to the audience. Herb will share a brief historical overview on Kimberly-Clark's product development process, highlighting some of the challenges and share how design is playing a strategic role in Kimberly-Clark's new product development process. A few select project examples will also be presented to show the importance of design's leadership and enabling capabilities in supporting Kimberly-Clark's global business units. These project embody the value created by design's insight driven process and how this success has emerged as an integral strategy to delighting customers. Herb will conclude by sharing insights on design leadership. A Top 10 List of Design Survival Secrets Design leadership- leadership in design: Leading with design, or becoming leaders in a company through design- the product, the process or the people? Motorola has a long history of technical innovation, and lately strong design innovation with the V3 RAZR, SLVR, and PEBL products. But there is something deeper than leading with the design of the object that has transformed the company. Its connected closely to the ethos of leadership that the company has promoted with all employees, and the leadership of the global design teams with all engineering, product, regional teams, and our customers. Managing complexity and innovating with a clear goal is key. Compare influences to humanistic values versus object orientated references for design, for design vision and design leadership. Moderator: James Kendall, IDSA, Emerging Brands Studio Manager, Whirlpool Corp., Product Development Chair Friday's Program Resetting the Leadership Standard in Building World-Class Design Groups Explore models and ideas relating to leadership for industrial designers. Is design leadership different than other types of leadership? How do I know if I am making progress? What does a leader look like? Who is doing this better than the rest? How do I learn to be a design leader? What does this have to do with the financial world? How will the model change in five years? A presentation to answer all these questions and more will be given by experts on leadership, professors of design and corporate executives and will be followed by dialogue with the audience. Who should attend? Experienced designers and educators that want to challenge the ideas presented and learn new ways to think about design leadership. What will you learn:
Moderator: James Kendall, IDSA, Emerging Brands Studio Manager, Whirlpool Corp., Product Development Chair Interaction Design Track Interaction Design: History, Principles, and Practices Interaction Design is a burgeoning discipline within the field of product design, unique in its focus on harmonizing the behaviors of products with those of humans. Interaction Designers make extensive use of ethnographic field research and approach the design of form as a supporting framework for the behavioral aspects of a system. Interaction Design attempts to fit products into people's work and life contexts, providing a system that ultimately meets human goals and which addresses human motivations. This session will historically contextualize interaction design as a true design discipline and place it in relationship to product and industrial design. Participants in this breakout session will also learn techniques of ethnographic research, creation of user models, and how to apply this information directly in the creative development of products. This session will also explore other key principles and techniques used within the discipline and discuss how they can be applied to both screen and device-based product design. Who should attend? Industrial designers, design researchers, consultants, students and anyone else who would like to understand more about the design of product behaviors. What you will learn:
Speakers
Professional Development Seminars Thursday, August 25 Rendering: Scott Robertson Over the course of one afternoon Scott Robertson will be sharing his latest drawing, digital rendering tips and techniques used in Photoshop CS 2. The workshop will focus on industrial design presentation renderings. Through various examples, Scott will walk you through rendering strategies and shortcuts to improve your own work. The workshop will include rendering demonstrations followed by a Q & A. You can find examples of Scott's work at www.drawthrough.com and www.designstudiopress.com. Scott will also be raffling off several books and educational DVDs from Design Studio Press. Who should attend? Any designer, educator or student that uses Photoshop CS 2 or works on rendering. What you will learn:
Speaker: Scott Robertson, Founder, Design Studio Press Procter & Gamble Collaborative Teams: The three winning teams make their presentations Innovation Space at Arizona State University University of California, Berkley & California College of the Arts Western Washington University Who should Attend? Everyone! What you will learn:
Human Factors & Medical Design Sections Exciting new methods for obtaining user information. Are you tired of the same old methods for human factors research in design? This presentation will show you three new exploratory methods that are being used in a medical context that have the potential to apply in a variety of circumstances. Medical and user research design experts will show you how they used "standard patients," games to identify unmet needs and operating room simulation to understand the real desires that may not be identified through typical interviews or observations. Who should attend? Designers that are looking for new ways to interpret research methods. What you will learn:
Speaker: Stephen Wilcox, Ph.D., FIDSA, Principal, Design Science, Human Factors Section Chair and Michael Wiklund, IDSA, Human Factors Consultant, Medical Section Chair Housewares Section Tomorrow's Housewares: How designers will respond to how people live. This presentation will identify emerging trends on how people live in the home, and illustrate how designers are addressing peoples' behaviors and lifestyles with new products aesthetically, emotionally and functionally. First, presenters will illustrate personalization in a commoditized world, the "do it yourself" phenomenon and mobility for the "to go" world. Next, you will be introduced to a panel of guests who will discuss the question of how well housewares designers are supporting trends in "real living." The starting point for the discussion will be a brief slideshow of product examples that have been successful in responding to current behavioral trends in the home. Who should attend? Industrial design professionals, Interaction designers, Design researchers, Trend watchers, Futurists. What you will learn:
Speakers: Lillian Shieh, IDSA, Partner, NEST – the Home Lab, Housewares Section Chair and Rebecca Trump, IDSA, Partner, NEST – the Home Lab Design Management Section Kicking the white elephant right off the table. Back in 1 Million B.C., Cave Clan leader Trog asked gatherer Glork to build the clan a meat drying rack. Glork had developed an expertise at monkey bone construction, so Trog knew that Glork was the right caveman for the job. Trog had some preliminary expectations - he envisioned it to be made of monkey bones and had plans to use it in the field at Mammoth hunts, and he needed it before the volcano blew again. Glork was hungry, seeking approval from his leader, and knew there would be extra scraps of Pterodactyl meat if he did a good job. And so the first client-designer relationship began. From that moment on, the duplicity of agendas, expectations, conflict, partnership and the eventual tolerance of differing yet common goals would endure for all time. The white elephant to kick in this breakout session is the unspoken agendas of the two entities: corporate client and consultant designer. Where is the common ground, and where do the agendas conflict? One party pays while the other creates. One assumes credit while the other demands it. One may work the least they can while the other seeks to squeeze all they can. One chews and spits them out while the other seeks to grow the meal. They both seek to maximize the value they can suck out of the relationship. Come listen, get riled, give your opinion and learn something about the spoken and unspoken expectations of the client-consultant relationship. Who Should Attend? All designers and managers, corporate and consultant, involved in the design process What you will learn:
Speakers: Steve Russak, IDSA, Design Management Section Chair, VP Design & Innovation, Kaz, Inc., moderator and Brian Matt, IDSA, Founder, CEO, Altitude, Inc., moderator Design Trends New thinking, new design, morphing products. This presentation will display an emerging design and business methodology that will promote the sustainable consumption of goods and services in the future. The speaker will present and discuss emerging research, and ideas and prototypes (morphing/shape-shift artifacts) that have come out of this current research project. Who should Attend? Design professionals and academic researchers that are interested in emerging product concepts and those that are interested in the future of sustainable goods and services. What you will learn:
Speaker: Tim Antoniuk, IDSA, Assistant Professor and Designer, University of Alberta Women in Design The 85% Population. Our reach as designers is only as good as our research, observations and interactions. This presentation will explain how to use innate abilities, experiential observations and overlooked research methods to create a design environment which recognizes that eighty-five percent of purchases are made or influenced by women. The complex and confusing issues that have shrouded designing for the female population and consumers' areas of concern will be discussed. Questions about the influence of women will be answered, such as:
Who should attend? Designers and manufacturers interested in expanding their design potential and customer base should arrive ready to experience the future. What you will learn:
Speakers: Sara Schlosser, Partner, Bosa Design and Bobbi Williams, Partner, Bosa Design Rendering: Akshay Sharma Staying on top of the latest tools and techniques for sketching can be a challenge. Do you want to know how to combine conventional and digital rendering techniques using model making, markers and PhotoShop CS to create a great design, fast? Akshay Sharma's career began in a multidisciplinary design firm in India, working on projects ranging from design of corporate identity to tradeshow booth design to design and management of a nationwide car launch in India. Working overseas, he had to do everything from managing resources on site to meeting with clients and working with on-site contractors. He is now involved in the ID program at Virginia Tech, responsible for helping students with tools and techniques of presenting their ideas using conventional and digital media. Who should attend? All designers interested in combining conventional and digital rendering techniques. What you will learn:
Speaker: Akshay Sharma, instructor of industrial design, Virginia Polytechnic University Design Business Doing well by doing good (or) can nice guys really win? Product design and development is great fun. But it is a lousy business model. It is brainpower by the hour. Those of us that are successful at it expend significant energy just keeping the pipe full, working for as many as 20 "bosses" at a time. We are expected to produce creative miracles that make millions for our clients. Then, if we run over on a project to assure design excellence, it costs us double. Is this really the best way to do the best design, contribute to the quality of life of mankind and have fun? This is what we at Bresslergroup do every day and have done for the 30 of the past 34 years. We have designed and followed a new path because it makes us feel good about doing work that does good. While it requires designing new business mechanisms and understanding new business priorities, it provides an exciting opportunity to control what we design, how we design it and who we design it for—all the while holding the promise of excellent financial rewards over a longer period of time. Who should attend? Designers who are interested in creating an environment where responsible design can be rewarded. What you will learn:
Speaker: Peter Bressler, FIDSA, Principal, Bresslergroup, Inc. Communicative Environment Section Freedom Park, South Africa. What does Freedom Park that is being built in Pretoria, South Africa, have to do with communicative environments? It's a museum, memorial and shrine that deals with the complex history of South Africa and essentially picks up the mantle of the Truth and Reconciliation Commission as a permanent feature of South African society. It's an experiment in creating a site that will function as a significant social force in the coming generations, moving toward a cohesive vision of the future of a non-racial South African society. Come learn how current design trends in environments can influence a culture. Who should attend? Professional designers interested in cultural environments, students, educators and international consultants. What you will learn:
Speaker: - Tom Hennes, President, Thinc Design CG Technologies & Modeling Computer graphics for the real world. Do you know how to keep abreast of forthcoming technologies and get first mover advantage? If not, this session is for you! Learn how to navigate the myriad of 2D and 3D software applications in your design practice. Get an explanation (in layman's terms) of digital imaging technology, its importance in a pipeline and real world instances of using this technology to communicate design. All the tools are used in a pipeline in order to convey a product narrative. Topics include:
Who should attend? Designers, design engineers and CAD modelers should attend in order to see what breakthrough technologies are currently being employed to communicate design ideas. What you will learn:
Speaker: Max Sims, principal, design and strategy consulting firm, Technolution Human Factors & Interactive Design Section A practical guide for researchers and designers. So, what are blogs or RSS feeds? Why should you know what they are? Because user researchers and designers can use blogs to gain amazing insights into people's lives. There are tens of thousands of blogs on the Internet today, and blog content varies dramatically, but few are used by user researchers and designers to better do their work. Blogs can be a valuable tool for ethnography and for design evaluations; they can reflect what is happening in a person's life. Blogs can be highly dynamic, where people can post their experiences, thoughts, ideas, and more. An introduction of the new Human Factors Section Web site that uses a blogging format and discusses how blogs can be used to disseminate information as well as to gather it will also be included. Who should attend? Professional designers, design researchers, students and consultants and anyone else who would like to know interesting technological ways to gain insight about their consumers. What you will learn:
Speakers: Stephen Wilcox, Ph.D., FIDSA, Principal, Design Science, Human Factors Section Chair and Bill Mak, IDSA, Interaction Design Lead, Microsoft Corp., Interaction Section Chair Tsunami Design Projects Activities of designing disaster supply kits and shelters; design as a social practice. When a tsunami devastated much of South Asia, the total estimated death toll reached 221,100. The world was severely shaken by the numbers delivered to us from Thailand; 5,309 dead, 3,370 missing, and 8,457 injured in the disaster on Dec. 26, 2004. Facing natural disasters like a tsunami in South Asia revives the concept of the relationship of designed products to human activities and the issue of "designing as a social action." What should the role of designers be in humanitarian relief activities? How can we apply an approach of openness, reciprocity and change-oriented action to design practices and education? This presentation will show the diverse forms of design activities denoting the relationship between design projects and acts with two case studies performed in the Industrial Design Program of College of Architecture, University of Houston, to embody the participatory action theory in the context of tsunami in South Asia. Unlike contemporary mainstream design studies, which frequently differentiate knowledge from action rather than integrating them, the participatory action research emphasizes change-oriented approaches in the hope of empowering, liberating and otherwise assisting specific groups of people. Who should attend? Professional designers, students, educators and anyone interested in seeing how you can make a difference in a disaster. What you will learn:
Speakers: EunSook Kwon, Ph.D., IDSA, Associate Professor, University of Houston; Bill Price (Assistant Professor), Peter Zweig (Professor) Gerald D. Hines, College or Architecture University of Houston. Environmental Responsibility Section Creating ecodesign strategies for business applications. Your introduction to the theories, methods and tools used in creating ecodesign strategies for business applications. Learn about Okala, the ecological design course, and additional information and feedback from field studies recently completed with ID professionals. The first half will feature a presentation covering: ecology and environmental impacts; designer's role in determining environmental impacts; what ecodesign methodology designers should know; merging ecodesign with business opportunities and brand strategies; a corporate case history; and how and when designers can integrate ecodesign. The second half will give you exercises in ecodesign strategies. These activities will reinforce these strategies and will include individual and team ideation plus an opportunity for you to share creative solutions with others. Who should attend? Any design professional involved in the creation of new products or services including; staff design, strategic planning in consulting or corporate offices as well as independent designers. Other business professionals may also attend. What you will learn:
Speakers: Philip White, IDSA, Ecodesign Section Chair, university professor and ecodesign consultant. The primary author of Okala, an undergraduate course on ecodesign, now in use throughout North America. Chair of the Information Gap Workgroup, an IDSA/EPA partnership that is bringing ecodesign methods to ID professionals and Steve Belletire, IDSA, SIUC Industrial Design professor, design consultant, and co-author of Okala ecodesign course. Chair of the Education Workgroup within the IDSA/EPA partnership. Materials Creating authentic future product concepts inspired by provocative technologies. This hands-on, engaging presentation will explain this concept of mental integration triggered by observing unexpected properties. The psychology of designing something is fascinating. When designers observe things that have unexpected properties they are presented with the opportunity to learn something new as well as make new mental connections. Learning about something unexpected helps designers change their perspective on the world. It will help them to explore possibilities that they did not know existed before. This concept can be illustrated with an example. Say you had two rubber balls and you dropped them from one foot off a wood table. One of the balls bounces like you would expect and the other does not bounce at all. This outcome happens because the balls are made of different materials. For some designers, learning about this unexpected property provides enough stimulation to make all sorts of connections. Their minds are instantly flooded with new ideas for how you could leverage this property in a design. For others, they need a couple examples of how this property could be used in an application like a car bumper to get started. Examples in the presentation will include magnets that are made of gel, sand that does not get wet when submerged in water, and liquid that evaporates 25 times faster than water. The presentation will also include examples of authentic future product concepts inspired by provocative technologies. Some concepts will include possible exciting commercials for these concepts. A few other concepts including the Bronze Award Winner—the Origami DVD Player—will also be shown to demonstrate how quickly these concepts can be presented through simple prototypes and renderings. Who should attend? Any designer who wants to look at the materials that they use on a daily basis in a whole new light and/or who is interested in learning new ways to spark ideas for product concepts and create quick and effective presentations of these ideas. What you will learn:
Speaker: Osman Can Ozcanli, Technology Envisioner, Inventables Chinese Design Design potential in greater Chinese communities. As the business environment heats up in the 21st century, there is no doubt that China will be a major economic entity on the world stage. A strong design force will be more important than ever to countries in and outside Asia. With a shared cultural origin and language, Taiwan is well-equipped to partner with those wishing to enter the Chinese Market. As Philippe Starck once said, "If Taiwan can successfully combine its excellent ability in manufacturing, design and branding, it will have a great future." Taiwan Design stands apart for its ability to deliver fast, flexible, high quality and efficient services. What advantages can you take out of Design in Taiwan? Who should attend? Consulting designers, corporate designers, industrial designers, graphic designers, media designers, design managers, product planners, engineers, marketing, human factor researchers, design educators and students. What you will learn:
Speaker: Charles Jan, IDSA, manager, Taiwan Design Center San Francisco Branch Universal Design Section Universal Design: As real as it gets. Come see why universal design is extremely fundamental to designing for the "real world" and vital to the business of design. This breakout session will demonstrate how universal design addresses some of the most important demographic and economic issues facing industrial designers around the world. Victor Papanek presented his vision of "design for the real world" years before architect Ron Mace developed the concept of universal design. But these two concepts couldn't be more consistent. Both Papenek and Mace envisioned design that broke down barriers between cultures, economies, ages and abilities. This is design that is more relevant today than ever. Who should attend? Students, educators and professionals who want to learn more about how to integrate Principles of Universal Design into their design approach, as well as those not yet convinced of the importance of universal design. What you will learn:
Speaker: James Mueller, IDSA, President, J.L. Mueller, Inc., Universal Design Section Chair Asian Design Asian brands, new perspectives on design from the East. An LCD monitor appears on the cover page of BusinessWeek. It is designed by BenQ's design team. What does it imply? Answer: the rise of Asian and Taiwanese design. Each year, a vast number of products are manufactured in Taiwan and China, but few are designed locally. Taiwan, a global 3C manufacturer, has made tremendous efforts in research and development. A strong commitment and healthy funding has allowed Taiwanese companies to move from OEM to ODM. But how will they succeed in moving another step up to OBM? To succeed they must develop a uniquely "Chinese design style" that appeals to the average consumer. Who should attend? Consulting designers, corporate designers, industrial designers, graphic designers, media designers, design managers, product planners, engineers, marketing, human factors, design educators, students. What you will learn:
Speaker: Charles Jan, manager, IDSA, Taiwan Design Center San Francisco Branch |
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