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From the Chair Welcome to the 2005 IDSA National Conference. I welcome you to Washington, D.C. this August 24-27, to learn from and be inspired by spirited individuals and visionary companies who are outdistancing their competition through their passionate commitment to responsible design. Hear from these groundbreaking thinkers listed below who are not only designing for the real world but changing it in surprising and remarkable ways. Shaun Jackson, IDSA
Keynote Speaker: William McDonough is an internationally renowned designer and one of the primary proponents and shapers of what he and his partners call "The Next Industrial Revolution." In 1999 Time magazine recognized him as a "Hero for the Planet" (2/22/99), stating that "his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world." His ideas and efforts were also honored when, in 1996, he became the only individual to receive the Presidential Award for Sustainable Development, the nation's highest environmental honor, presented by President Clinton in a White House ceremony. McDonough is the founding principal of William McDonough + Partners, Architecture and Community Design, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning in the U.S. and abroad. He is also the cofounder and principal, with German chemist Michael Braungart, of MBDC, LLC, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol. William McDonough's new book, Cradle to Cradle, written with his colleague, the German chemist Michael Braungart, is a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value. McDonough on the Web: Special Address by David Brancaccio
David Brancaccio, is the host of NOW, the PBS weekly public affairs series and author of Squandering Aimlessly: My Adventures in the American Marketplace, an account of his pilgrimage to talk with Americans about wealth and values. A broadcaster for 28 years, Brancaccio spent 13 years at Marketplace and received a duPont-Columbia University Award (1998) and the George Foster Peabody Award (2001) during his tenure. Before becoming host, Brancaccio served in London as the European editor of the program, covering the continent's economic and political integration. During that time, he also covered diplomatic stories from Europe for the radio service of The Christian Science Monitor. On the Web: http://www.pbs.org/now/series/brancaccio.html and http://literati.net/Brancaccio/. Speakers:
Mats Nilsson, Creative Director for IKEA US stores: Nilsson has previously been the range strategy manager IKEA's product development unit in Sweden. It's been six decades since IKEA began in a small farming village in Sweden. Today, there are 216 IKEA stores in 33 countries/territories with worldwide sales in the 2003-2004 year totalling around 12.8 billion euro (15.5 billion USD). The IKEA business idea is to offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them. And still have money left! http://www.ikea.com/ms/en_US/.
Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum in New York City, founder of Design Writing Research: Ellen Lupton is a writer, curator, and graphic designer. She is director of the MFA program in graphic design at Maryland Institute College of Art (MICA) in Baltimore. She also is curator of contemporary design at Cooper-Hewitt National Design Museum in New York City, where she has organized numerous exhibitions, each accompanied by a major publication, including the National Design Triennial series (2000 and 2003), Skin: Surface, Substance + Design (2002), Graphic Design in the Mechanical Age (1999), Mixing Messages (1996), and Mechanical Brides: Women and Machines from Home to Office. http://www.designwritingresearch.org/index.html
Wanda Weller, design director, Patagonia: "Walk softly but carry a big stick," says Wanda Weller, design director of the outdoor clothing company Patagonia, in describing the company's branding and marketing strategy. Patagonia was founded in 1972 with a company philosophy centered on ideas of "moral restraint and individual responsibility." Prior to her arrival at Patagonia in June 2001, Wanda served as director of environmental and communication design at ZIBA Design in Portland, Oregon. She is past design director of Apparel at Adidas America and served on the Global Color Committee. Wanda will address the delicate balancing act between technical functionality and aesthetic appeal and the changes Patagonia has made to stay competitive as expensive brands like Prada and Armani enter the technical outerwear market. |
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©2005 IDSA, The Industrial Designers Society of America |
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Dr. Robert Ballard, National Geographic Society explorer-in-residence: Best known for his 1985 discovery of the Titanic, Robert D. Ballard has succeeded in tracking down numerous other significant shipwrecks, including the German battleship Bismarck, the lost fleet of Guadalcanal, the U.S. aircraft carrier Yorktown (sunk in the World War II Battle of Midway), and most recently John F. Kennedy's boat, PT-109. In addition to being a National Geographic Society explorer-in-residence, Ballard is president of the Institute for Exploration in Mystic, Connecticut. Throughout his career Ballard has conducted more than a hundred deep-sea expeditions, using both manned and unmanned vehicles. A 1977 expedition he led in the Galápagos Rift found hydrothermal vents in the seafloor, along with their exotic ecosystems, a major scientific discovery. 
Eames Demetrios, principal in the Eames Office: Eames Demetrios is a principal in the Eames Office, dedicated to comunicating, preserving, and extending the work of Charles and Ray Eames. His projects there include multimedia production, printed materials, toys, exhibition design, filmmaking and much more. Eames is completing a fascinating new CD-ROM based on the classic short educational film, Powers of Ten. Since 1985, Demetrios has made about 20 films and videos of various lengths and types, including Breakthrough: A Portrait of Aristides Demetrios, about his father, the San Francisco sculptor; Malibu/Old Topanga Fire Time Lapse Loop, time lapse footage of the three days of the 1993 fire; and 901: after 45 years of working, a document of The Office of Charles and Ray Eames in Venice, CA and a record of its closing. 901 has gained a strong following since appearing at Sundance in 1992, including the coveted 1995 Earthwatch Award.
Stephan Drake, partner and ski designer at db skis: Stephan Drake grew up in New York City, graduating cum laude from Colorado College in 1999, with a degree in English Literature. A skier, Drake spent the next six years traveling the world's mountain ranges in search for powder snow. During his travels, images of Drake skiing appeared in ski magazines, equipment catalogs and newspapers, while his writing was published in a number of ski and outdoor magazines. He has pioneered commercial helicopter skiing zones in the Chilean Andes, guided backcountry and helicopter skiing, and has worked as a avalanche observer and instructor in Colorado. Drake invented a backcountry ski binding plate that was developed by a major manufacturer, and soon thereafter co-founded db skis, a pioneering builder of custom, carbon fiber freeride skis. He is currently a partner and ski designer at db.
Bob Garfield, National Public Radio, host of On the Media
Don Goeman, executive VP of Herman Miller: Don Goeman is responsible for the commercialization of new and innovative product programs, which continue Herman Miller's widely, recognized leadership in product design and innovation. Don joined Herman Miller in 1980, and during his 26 years with the company he has held a variety of new product design and development leadership positions. Most noteworthy innovations from Don's development teams in collaboration with industrial designers from around the globe include the development of the Aeron Chair, the Resolve Furniture System. In 1997, the Product Development Management Association (PDMA) recognized Herman Miller for its product design and development practices as Corporate Innovator of the Year.
Ken Parkinson, executive director of design, body on frame, General Motors Design Center: Ken Parkinson is responsible for all body-on-frame vehicles at General Motors, which are primarily small, medium and large trucks including the Cadillac Escalade, GMC Yukon Denali, Chevrolet TrailBlazer and the Hummer H3 among others. He also has extensive experience working in Japan where he has spent 3 years working with GM's Alliance partners on two separate overseas assignments.
Michael Sagan, senior designer and technology principal, Trek Bicycles: Michael Sagan is continuing his eighth year with Trek Bicycle's Advanced Concept Group. In that time, Sagan has been the industrial design lead on the Discovery Channel Team (and previously the US Postal Team) projects for the last six Tour de France victories. At Trek's Advanced Concept Group, Michael works with a multi-talented staff of designers, engineers and other bicycle experts to bring the most advanced cycling projects to life. Trek develops its cutting edge technology for every type of biking enthusiast – from recreational bikers and mountain-bikers – to the most competitive bikers in the world – like Lance Armstrong and the Discovery Channel Team. After studying industrial design at University of Illinois-Chicago, Michael graduated from Northern Illinois University with a Bachelor of Fine Arts degree and a Bachelor of Science degree in Design Engineering.
Ruth Soénius, director of strategic design programs for products and interfaces of Siemens AG.: Ruth Soénius is currently responsible for the strategic design programs for products and interfaces in the brand group of Siemens AG. She came to Munich in 2000 after being the Corporate Industrial Design Manager for Siemens in the US. In her previous position she coordinated and initiated design programs with over 15 operating companies. Now, she promotes the program of brand opportunities in the integration of all communications aspects for a world leader in technology.