The Power of Storytelling | Marcus Burrell | Eric Thomas

Storytelling is the primary means of human communication. It’s how we share ideas. They allow us to overcome great differences and to rally together. Our collective experience is a story we share. Stories affect our culture and as a result, the things that we make and communicate. Eric Thomas and Marcus Burrell, senior partners at Saga MKTG, will explore how brands, products and companies tell stories inspired by culture—and how those stories create new cultural norms.