Percy Hooper, IDSA
Coordinator of Entrepreneurship & New Product Development
North Carolina State University
Percy Hooper, IDSA, is the coordinator of entrepreneurship and new product development at North Carolina State University College of Design, teaching undergraduate and graduate design studios focusing on invention, innovation and the design process.
Hooper directs a suite of entrepreneur-focused programs called EntrepreneurShop—consisting of Industrial Design Community Contact, Design Assistance for Entrepreneurs, Innovation Crossing Borders and Product Innovation Lab.
A Series of Unfortunate Consequences: 13 Guidelines Overlooked by New ID Students
A new industrial design student may hear repeated reminders to apply the basic design thinking skills he or she has been taught. But, it is an easy thing to overlook guidelines when the repercussions are not clear, or not considered by the student to be particularly consequential.
Percy Hooper, IDSA, coordinator of entrepreneurship and new product development at North Carolina State University College of Design, examines 13 design practices often undervalued by new ID students, along with the reasons why they are crucial.