Oral B CrossAction Toothbrush

While one of the simplest devices used in our daily health regimen, the toothbrush holds a position of prime importance. Dental health has a bearing on the health of the entire body and the better the brush, the better the teeth and gums. OralB’s seemingly simple redesign of the typical brush improved effectiveness to virtually make all previous designs obsolete.

The catalyst design case studies are available in text version ($9.99) or as an audio file ($12.99) at the IDSA Online store.