NYC Condom

The NYC Department of Health sought to remove the stigma of shame associated with condoms by designing a dispenser shaped like the warped outline of a condom into the surface of one’s wallet. The sophisticated design was acceptable for placement in myriad environments, from high-end restaurants to homeless shelters. The intent driving this effort was to raise awareness and adoption of the condoms by NYC citizens, as well as the adoption of the dispensers by private businesses and public organizations.

Contact: Melissa Guthrie: melissa@fuseproject.com

Credit: Yves Béhar, IDSA, David Riofrio and Josh Morenstein of fuseproject