SUB-ZERO 400 Series/Wine Storage

Client: Sub-Zero Freezer Co. Inc.

Like the fine wines it protects, this elegant storage unit aims to beat the competition with a state-of-the-art electronic keypad and a patented pullout tray for front access service. The product represents a new series for Sub-Zero but borrows the company's built-in design that fits the unit seamlessly into the most sophisticated kitchen décor.

Contact: Jerome C. Caruso, IDSA,

Designers: Jerome Caruso Design Inc.

Bionaire Humidifier

Client: The Holmes Group

Everyone knows moist air is more desirable, but it's something consumers will do without when they have to hassle with the filter changes and water fillings of most humidifiers. The Bionaire's 2-gallon tank lasts 24 hours and there's no need to deal with electrical components when changing the filter.

Contact: Mark Dziersk, IDSA, HLB, 312.454.1116;

Designers: Herbst LaZar Bell Inc.

GBC 950s Paper Shredder

Client: General Binding Corp.

A commanding appearance and a vertical orientation that saves space won complete market success for GBC's shredder. Overall manufacturing was simplified and automated by replacing the sheet metal design with injection-molded parts that could be manufactured in one facility.

Contact: Mark Dziersk, IDSA,

Designers: Herbst LaZar Bell Inc. and General Binding Corp.

Soft Edge Ruler

Client: Back GmbH, Germany

Rulers are normally hard-edged and rectilinear, reflecting their mission of measuring within a straight edged Cartesian world. But even a ruler can have a softer side. The Soft Edge's curvilinear gesture reflects the hand of its user instead of the precision that it continues to achieve.

Contact: Victoria Alicea,
ECCO Design,

Designers:ECCO Design Inc.

Spin-Steer TechnologyTM Lawn Tractor

Client: John Deer Worldwide Comercial & Consumer Equipment Division

Zero turn radius mowers seem like a great idea for a lawn tractor until the average homeowner tries to steer one with dual levers. John Deere's designers went to tremendous lengths to allow their customers to drive their new zero turn radius vehicle with a steering wheel. An entirely new drive system to accommodate the steering wheel is hidden behind a smooth, low and nimble looking composite exterior.

"This is a remarkable piece of engineering, and it addresses a fundamental flaw of the typical lawn tractor-poor turning radius. Deere created a new category of lawn tractor by making a tractor that incorporates zero-turn-radius capability while hiding the mysteries of the technology from the operator. This product is going to appeal to lots of lawn tractor users who spend their weekends plotting new cutting patterns to overcome the poor turning performance of their traditional tractors." -Clyde Foles, IDSA, Center for Creative Studies

Contact: James M. Ryan, FIDSA,
Henry Dreyfuss Associates,

Designers: Henry Dreyfuss Associates

SmartTrack Kayak Control System

Client: Cascade Designs Inc.

You can lead a kayaker to water but can you redesign his kayak? The answer is a resounding yes when it comes to this modular system designed to enhance the safety, control and efficiency of sea kayaking while preserving the purist's attachment to his boat. The veteran kayaker can have his kayak and improve it, too as the ergonomic foot pedals and redesigned rudder can easily be installed to upgrade even 20-year-old hulls.

"It takes real guts to aggressively innovate in a conservative sport like kayaking. But by redefining the basic ergonomic scheme used in the foot-operated steering system, the designers have radically improved efficiency and comfort. Coupled with a streamlined rudder and simplified mechanism, the design shows rigorous attention to detail benefiting both the user and the manufacturer. And it's retro-fittable to old boats. Efficiency and elegance are beautiful." -Gavin Ivester, IDSA

Contact: Alan N. Mizuta,
Manatee Design,

Designers: Manatee Design

Safety Night Light

Client: GE Lighting

Safe enough for a child's room and sleek enough for a parent's contemporary decor, this night light is part of a proprietary line designed to revitalize GE HomeElectric Products' brand presence and broaden its market share. The four BS plastic molded parts snap together without fasteners, which lowers manufacturing costs and increases potential profit margins.

"This is a perfect IDEA award: beautiful form in harmony with practical function. Its striking aesthetics grab the eye, while the smooth form grabs the wall, covering the electrical outlet and causing little obstruction to passersby. It is at once utilitarian and ornamental." Tucker Viemeister, FIDSA

Contact: Gregory De Swarte, IDSA,
513.241.4091 x3124;

Designers: LPK, GE Lighting and Innovata

psa[play 120

By removing the screen, Nike was able to shrink the size of this digital audio player - the first created just for sport. The smooth, soft, edgeless design that rests comfortably in the palm can be operated by a thumb with no need to see any controls. Athletes can stop, play, fast-forward and reverse through tactile elements and obtain pure musical motivation without slowing down for techie, seldom-used features.

"Nike did a great job of minimizing the features and the interface to only what you need to enjoy music on the go. The aesthetics are very appealing and the accessories make it extremely usable products for athletes. The psa[play 120 is more an extension of your music collection than an extension of your computer." -Carl Price, IDSA, Bose Corp.

Contact: Phil Frank,
Nike, Inc.,

Designers: Nike, Inc.

BODUM® Santos

In a perfect world all coffee would taste like it's been vacuum brewed and all vacuum brewed coffee would be made in amorphous and organic looking vessels like the BODUM® Santos. The Santos shortens the brewing cycle of stovetop versions with its electric heating element and creates a clean coffee with almost no sediment. There's no need for filters and the polycarbonate plastic is safer than glass.

"The Santos is set apart by its distinctive visual impact… the honest, elegant form gives you permission to believe that it works. A masterful and appropriate use of plastic-not easily accomplished!" -Jill Shurtleff, IDSA, The Gillette Company

Contact: Sean Pettenhofer,
BODUM Design Group,

Designers: BODUM® AG/BODUM Design Group, Switerland

ATP5 Speaker System

Client: Altec Lansing Technologies

Manufacturing costs had to be kept to a minimum to keep the cost of this computer audio system low. It was designed so that the main body of the speaker including many assembly features could be molded in one piece. To minimize size, the TP5 speaker embodies a unique geometry that combines a down-firing driver in the round base with two small, flat tweeters housed within a slim tower. The juxtaposed forms give the speaker a stable yet animated appearance.

Contact: Steve Bellofatto, IDSA,
ION Design,
201.313.5553 ext. 22;

Designers: ION Design and Altec Lansing Technologies