#IDSA17Atlanta: Business of Design Consultancy Studios

At IDSA's International Design Conference 2017 in Atlanta—Chair Jeevak Badve led an interactive panel on the "Business of Design Consultancy Studios." Speakers from RKS Design, fuseproject, Designworks BMW and Sundberg-Ferar took on questions such as "What is the reason for the existence of independent design studios since the birth of the ID profession?" and "How and in what capacity do clients leverage the potential of these external studios?" and much more.