Mark Zeller, IDSA
Senior VP of Global Brands Creative
Mark Zeller, IDSA, is senior vice president of global brands creative at Fisher-Price—leading product and packaging design for the company’s portfolio of toys and parenting solutions. He is passionate about the role of the designer in the children’s space as it provides the opportunity to provide learning through play. It also allows the designer to express their creativity through a variety of product categories.
Zeller is excited about the inspirational research component, whether trend or early childhood development, in the design process. Fisher-Price is “really looking at the multiple ways to bring play and learning seamlessly to the home,” Zeller tells Fast Company.
For nearly 20 years, he has taught toy design at Fashion Institute of Technology in New York City. Zeller earned a BFA in industrial design from Cleveland Institute of Art.
The Art and Science of Play
Fisher-Price takes pride in being a leader and innovator, creating products that reflect the culture of the times. For more than 86 years, Fisher-Price has been designing play experiences that teach, captivate and delight—as well as provide parents with solutions to make their lives easier.
Over the decades, this design and development has been influenced by changing needs in society, technology and tastes. Mark Zeller, senior VP of global brands creative, shares the work behind the play and the desire to design for the needs of families—today and tomorrow.