Director, LA Studio
Designworks-A BMW Group Company
Laura Robin is the studio head for Designworks in LA, a BMW Group Company with a business model as a profit center—design consulting for BMW Group as well as non-automotive clients. Robin’s role is one of brokering influence and balancing sustainable practices.
In nearly 20 years there, Robin has been at the forefront of design service expansion (interaction design, UX, GUI) and consulting practices in innovation, design research and design strategy). Robin helped form the digital curriculum at Art Center College of Design and a founding advisor of its digital media graduate program.
She graduated from Boston University with a BA in computer science and from MIT Media Lab with a master’s degree in visual studies.