Cordy Swope

Cordy Swope
Senior Director, Insights and Experience Strategy
Johnson & Johnson

Cordy Swope leads an interdisciplinary team at Johnson & Johnson Design called Insights & Experience Strategy (IXS), which brings care-centered design across the company’s three sectors: consumer, medical devices and pharmaceuticals.

Previously, Swope led global teams at IDEO and Continuum to create new offerings for diverse clients. Additionally, his teams pioneered the use of design thinking methods on organizational transformation initiatives—helping many Fortune 500 companies become more innovative. His past clients include BASF, BMW, Eli Lilly, GE, Nokia, P&G, Mercedes, Novartis and Siemens.

Swope’s work has won awards in the United States and Europe, and has appeared at MoMA.


The Industry of the Unexpected

Cordy Swope’s talk might focus on how what we believe to be true about the future—is too often a mediocre, alternative version of the present. But then again, it might not…

Our grandparents once were convinced that motorized appliances would offer more leisure time. Our parents once believed sincerely that rock and roll would save the world. Many people recently believed that social media algorithms would deliver the most accurate predictions ever for anything—like elections, for instance. And if it is true that 60 percent of current grade school children will do jobs that have not yet been invented, then maybe we should engage differently with the future than we do today. Or then again, maybe we shouldn’t…

According to Swope, the only expectation you should have of this talk is that (if it happens) it will last about 10 minutes. Stay tuned…


Socially Responsible Workshop: J&J and Brown University Humanity-Centered Robotics Initiative (HCRI)

Co-create with Johnson & Johnson and Brown University HCRI Associate Director Peter Haas as they introduce socially responsible robots and IOT devices. What are potential future trends in robotics and IOT that will change society for the better? How do robots and IOT devices make the transition from the lab to the marketplace to meet social challenges?