Theresa Fitzgerald

Theresa Fitzgerald
Vice President Creative
Sesame Workshop

Theresa Fitzgerald is vice president creative at Sesame Workshop, the nonprofit educational organization behind Sesame Street. She leads the in-house Brand Creative Services team dedicated to the mission of helping kids grow stronger, smarter and kinder.

Fitzgerald has spent more than 25 years developing creative to entertain, educate and engage young minds. Prior to Sesame, she oversaw design and branding vision at Nickelodeon, Snoopy & Peanuts, Scholastic and National Geographic.

She is an adjunct professor at New York University/Steinhart teaching design; an educational team member at the Cooper Hewitt Smithsonian Design Museum supporting Design in the Classroom, and has been a guest speaker at New York University, School of Visual Arts, AIGA New York City, Parsons The New School, Cooper Hewitt Family Day, Rochester Institute of Technology and Brand New Conference.

Fitzgerald is committed to problem solving, mind-evolving and boiling it down to the essence of the big idea with humor and delight.


Play + Science Workshop: Sesame and Ximedica

Expect the Unexpected as you co-create with top design organizations Sesame Workshop and Ximedica! Sesame Workshop VP Creative Theresa Fitzgerald and Ximedica Director of Industrial Design Mark Guarraia will share methods for speculation at the intersection of play and science. Sesame will bring characters, playfulness and humor; Ximedica—science, health, research and approach.


Play + Science Workshop: Sesame and Ximedica

Expect the Unexpected as you co-create with top design organizations Sesame Workshop and Ximedica! Sesame Workshop VP Creative Theresa Fitzgerald and Ximedica Director of Industrial Design Mark Guarraia will share methods for speculation at the intersection of play and science. Sesame will bring characters, playfulness and humor; Ximedica—science, health, research and approach.