Director of Industrial Design–Packaging
Studio One Eleven
Liam Hawry is thrilled to be back on an IDSA stage—championing the business perspective within design. Having brought hundreds of major and minor consumer brands from art to part as designer and director, Hawry worked for several consultancies in package and product categories prior to joining Studio One Eleven in 2005.
He also spent time bringing “green” housewares to market as an entrepreneur (before it was cool), and now stays active in the Chicago design community as a mentor for both the SEE8 and Urban Alliance youth programs.
Down to Business
We know good design is good for business, but how good is design at business? Liam Hawry of Studio One Eleven will demonstrate how applying empathy inward toward the full roster of influencers in your development chain can help increase access, align interests and gain leverage within the increasingly diverse range of emerging business models for design.
Beyond providing frameworks for understanding and embracing a business perspective often under-utilized by designers, Hawry will introduce a new open and anonymous survey that poses many of the difficult questions design managers and owners should consider about how their businesses operate.