Diverse Vision

IDSA San Francisco and Silicon Valley Chapters Announce Merger

Ti Chang, IDSA, is leading the merger of the San Francisco and Silicon Valley IDSA Chapters, for what’s expected to be a resurgence of the industrial design community in that region. In addition to serving as chair of the new chapter—which is now named only the IDSA San Francisco Chapter (IDSA SF)—Chang has announced the appointment of the following officers:

"I'm thrilled to chair the new IDSA San Francisco Chapter, which will serve both San Francisco and Silicon Valley," says Chang. "I'm even more excited about the fabulous team I'm working with to bring inspiring, enriching and informative events. My vision is to bring more diversity and inclusion to our community of designers through strategic partnerships. Please join us if you find yourself in the Bay Area!"

"The number of designers in this region who shape influential companies is unparalleled," adds Chang, who also serves as vice chair of IDSA's Women in Design Special Interest Section and as juror for IDEA 2017. "I hope IDSA will be a platform for you as it has been for me—to grow personally/professionally; to find your peers/mentors; and to help others by paying it forward.”

Advisors include Chris Livaudais, IDSA Board of Directors; Eva Lutz of Design Concepts; and a former chair of the IDSA San Francisco Chapter, Brandon Warren of Razorfish.

The initial recommendation to merge the Silicon Valley and San Francisco Chapters was made to the IDSA Board of Directors by Board West District VP Jason Belaire, IDSA. The Board approved the merger in November 2016. "I’m very excited that IDSA has been malleable in an age where design—or at least the future of design—is somewhat undefinable. As an organization we know that West Coast design can vary from that in the Midwest and so on. We also recognize that our constituents in the Bay Area have special wants, needs and experiences. Thus, we want to encourage and spur growth where needed to engage each creative community in the way that yields the best results," he explains.

Belaire, who's chairing the IDSA West District Design Conference 2017, praises Chang as a successful designer and entrepreneur who has helped grow the design culture through various means such as IDSA's Women In Design. "She's made instant connections and built a stellar cabinet that will prove successful," says Belaire.

The IDSA SF Kickoff Party: Blending Borders, is scheduled at 6pm on Dec. 9, 2016 at the downtown San Francisco office of AIGA. Tickets are available here. That event features design reflections and predictions by Amina Horozic of fuseproject; Mike Simonian and Maaike Evers of Mike + Maaike; Katie Dill of Airbnb; Greg Aper, IDSA, of Whipsaw; and Denise Gershbein of frog. It will be followed by IDSA SF + AIGA SF meetings on Jan. 12, Feb. 9 and March 9 at the same location: 130 Sutter St, San Francisco, CA 94104.