Director of Brand
Kristine Arth is the director of brand at fuseproject, an industrial design and branding studio founded by Yves Béhar, IDSA. She has built a dedicated branding practice leading a team of multi-disciplinary designers on global brands such as Western Digital, PayPal, SodaStream and Nivea, as well as on startups and nonprofits including Ori Systems, Cobalt Robotics and the SPRING Accelerator.
Arth’s work has earned awards from IDSA's International Design Excellence Awards (IDEA), Red Dot, IDA International Design, iF Design, SPARK!, IDEA, Transform Magazine and The Dieline. She’s been published in Businessweek, Wired, Brand Quarterly and The Design Kids. Arth juried The One Show, presented at SF Design Week and was a keynote speaker at The Brand New Conference, in addition to jurying for IDEA 2017 and speaking at AIGA Y-Design conference.