Principle of Product Design
Michael Graves Design Group
For 25 years, Donald Strum has played a key role in the development and the success of the renowned product design practice known as Michael Graves Design Group. Upon graduation from Parsons School of Design, Strum joined Michael Graves’ firm as a model maker and its first product designer. Under his supervision, and working closely with Michael Graves, the product design group has grown into a full service industrial design firm that collectively handles a wide variety of design commissions for various clients. Strum and his product design group have brought to market more than 2,000 products over the past two decades and have won numerous national and international design awards. As the principal practitioner of the Michael Graves aesthetic in product design, Donald Strum supervises consumer product design, contract product design, and graphic design. In addition, he works closely with Michael Graves & Associates, on product designs for a wide range of architecture and interiors projects.