A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

Jennifer Visocky O'Grady and Ken O'Grady

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

 

This book is available for purchase.