Test of Time

IDSA International Design Excellence Awards 2017 Juror Dan Harden, IDSA, is featured in a new article and video on siliconAngle, discussing design that stands the test of time. In May 2017, Harden hosted the product raffle at the Association for Corporate Growth in Silicon Valley’s US Trust GROW! Awards in Mountain View, CA.

The president and CEO of Whipsaw spoke to theCUBE, SiliconANGLE Media’s mobile live streaming studio. “To me it’s always been a craft using psychology. I think it’s half psychology, communication—we try to establish a narrative with our clients and our end-users so we can understand what they want,” Harden explains.

“If you can resonate with that single person beautifully on every level and then you multiply that in mass production, you can find that your values as a designer—and ultimately, the values of our clients—can then be reflected in products that they end up shipping in the market,” he says.