Reinventing the Future

#WIDD2016 Interview Features IDSA Member and IDEA Winner

Denys Lapointe, IDSA, a past winner of several IDSA International Design Excellence Awards (IDEA), is featured in a new interview with the International Council of Societies of Industrial Design, coinciding with Icsid's observation of World Industrial Design Day on June 29, 2016. The executive vice president, design and innovation for BRP says, “Passion is omnipresent”—and explains how that passion shines in BRP’s products and design education outreach.

"When people join us, they are extremely passionate about design and transportation, and they want to contribute to something bigger, which we feel they get an opportunity to do at BRP," says Lapointe, who’s worked for BRP for more than 30 years and won IDEAs for recreational vehicles such as the Sea-Doo; Can-AM SPYDER; and Bombardier DS 650 ATV.

BRP also collaborates with the College for Creative Studies in Detroit; the University of Lapland in Finland; and the Université du Québec à Montréal.

BRP co-created the BRP Advanced Technology Centre with Université de Sherbrooke. "We work with all these advanced research centers, working on advanced product architecture, dealing with ergonomics and biomechanics, and of course the design aspect," explains Lapointe. "We're working hand in hand, together, trying to reinvent the future."