Q&A With IDSA Member and Fitbit Force

What Makes Gadi Amit, IDSA, Tick?

May 30 2017 - 9:53am

He’s the force behind the Fitbit, Sproutling and Google’s modular phone, among many other innovations.

Gadi Amit, IDSA, founder of New Deal Design in San Francisco, comes from a family of architects and got his first design job at an Israeli tech company. He calls himself a “technology designer” but says his most important tool is a pencil.

Amit has been featured in Fortune and Bloomberg, and honored at the White House during the 2014 US Design Awards.

In a new interview with Core77, Amit reveals his favorite productivity trick; what he believes is the most important quality in a designer; his most prized design possession; and finally, who he believes is more fun to have a drink with: architects, industrial designers or graphic designers.

Forbes also took a closer look recently.