IDSA Member and IDEA Winner Shares How He Found His Calling

Robert Brunner, IDSA, of Ammunition Design Group served as keynote speaker in September 2016 at the Portland Creative Conference. Brunner says he was encouraged to become an engineer to follow in his father’s footsteps, but found his own calling when he saw a display of industrial design products.

Brunner became Apple’s first industrial design director in 1989—in the time period between Steve Jobs first and second stints at the tech giant. Brunner joked that when people asked him what it was like working with Jobs, Brunner quipped, “I was between Jobs.” Brunner also brought on board at Apple the industrial designer who later became Apple’s first chief design officer—Jonathan Ive.

Brunner launched Ammunition in 2007 and landed clients such as Adobe, Beats by Dre, Lyft, Polaroid, Fuego and UNICEF. Ammunition’s designs have earned almost two dozen IDSA International Design Excellence Awards, including Gold in 2016 for Nascent Objects—which—only a month later, was bought by Facebook. Ammunition’s design for Square Stand earned Gold and Best in Show in 2014. Ammunition also won the Product Design category in the 2016 National Design Awards announced by Cooper Hewitt, Smithsonian Design Museum.

Read more about Brunner's path to ID and resulting successes in the Portland Tribune in an article by Joseph Gallivan, who sums it up this way: "Creativity: it's not just a job; it's a lifestyle."