#DesigntheLifeyouLove

IDSA Board of Directors' Member Turns Author

A new book penned by IDSA Board of Directors' Education VP Ayse Birsel is hot off the presses October 2015. Design the Life you Love: A Step-by-Step Guide to Building a Meaningful Future, is based on her acclaimed, similarly themed workshops, which apply her Deconstruction: Reconstruction process to the daily routine. "There are no roadmaps. Design your life!" insists Birsel when asked what a reader can glean from her first book. "Design lets you approach any problem with optimism, empathy and playfulness."

Her fans agree. “Buy it, read it, draw on it, put it away, read it again, share it with people who care about you and your life. You’re going to remember this book,” writes one. “I am completely bowled over by the content, and I am so inspired to make some changes in my life that seem like FUN instead of hard,” touts another. “The book is so playful and unique, like a cross between high brow self help and a stress relieving workbook. And the design theory is easy to understand and super fascinating.”

Birsel has been designing award-winning products for more than twenty years. She is the co-founder of Birsel + Seck, an innovative design studio in New York City that partners with leading brands and Fortune 500 companies.

Her work is in the permanent collections of MOMA and Cooper Hewitt, Smithsonian Design Museum. Birsel has received numerous design awards, including the IDSA Gold International Design Excellence Award (IDEA); ID Magazine Excellence Award; and Athena Award for Excellence in Furniture Design from Rhode Island School of Design. Birsel also is a dedicated educator. She chaired the 2015 IDSA Education Symposium in Seattle; teaches at the School of Visual Arts; and has taught at Pratt Institute.

Birsel quips that her father told her so many times for more than two decades that she needed to write a book, it became a joke. She was overcome with emotion when she first saw copies at a major 5th Avenue bookstore in the Big Apple. “I walked in, found it in the Living Your Best Life section, winking at me and saying, in its beautiful red jacket with its black suspender—‘I'm here Ayse!’”