Collaborative Creativity

3M Design Becomes IDSA Ambassador

As one of the world’s most innovative companies prepares to open a new creative hub at its global headquarters in Minnesota, 3M Design has become an IDSA Ambassador.

The engine that drives design at 3M is inspired by collaborative creativity—the team of diverse talent at 3M Design creates meaningful and consistent brand experiences that translate insights into relevant solutions. The new, 40,000 square foot 3M Design Center, already profiled in Fast Company and the Journal of the American Institute of Architects, is scheduled to launch in 2016 with more than 150 employees in St. Paul, MN. 3M Design also has global studios in Europe and Asia.

The IDSA Ambassadors program supports the industrial design profession with a primary focus on research, thought leadership, advocacy and media outreach—an ideal fit for 3M Design, where activities encompass multiple areas of expertise, from product to brand to user experience to graphic design, and beyond. 3M Chief Design Officer Eric Quint, an IDSA member who took the stage with fellow global design executives in the first Future of Design Leadership Panel at the Society’s 2015 International Conference, sees 3M Design's new IDSA Ambassador role as “a unique opportunity to build partnership, foster vibrant idea exchange and build new connections among future creative talent and design leaders.”

3M Design's collaborative, creative approach to explore advanced materials and technologies enables the team to work with colleagues across the enterprise—from research & development to marketing to business and strategy—moving new ideas forward. As a catalyst for change, 3M Design applies integrated design thinking and future customer needs to advance technology and business innovation. Outcomes not only have enriched 3M innovation and brand experiences, but also presented creative opportunities to make life better around the world.

To learn more about 3M Design, visit www.3M.com/design and follow @3MDesign on Twitter.

Founded in 1965, the nonprofit Industrial Designers Society of America is one of the oldest and largest membership organizations for industrial design professionals. IDSA sponsors the annual International Design Excellence Awards® (IDEA), the world’s most prestigious and rigorous design competition. The Society hosts events including an annual International Design Conference and five district conferences, bringing together some of the biggest names and brightest minds in industrial design and related fields. INNOVATION, IDSA’s flagship publication, is a highly regarded magazine within the profession. IDSA has thousands of members in dozens of student and professional chapters, and special interest sections, in the United States and internationally. To learn more about IDSA, visit www.idsa.org, and connect via TwitterLinkedIn and Facebook.