New Video Shines Spotlight on What it Takes to Judge, and Win IDEA

In a new video, 2015 IDEA Jury Chair Matthew Marzynski, IDSA, gives IDSA Executive Director Daniel Martinage, CAE insight into how hundreds of entries are judged in the one of the world’s more prestigious design competitions.

“When we look at a design, we’re not just looking at what’s trendy or fashionable at the moment. We have the context of that history of that long line of designers that came before us,” says Marzynski. “That collective knowledge exists within IDSA, kind of like a living treasure.”

Marzynski adds that it takes a “deeper level of thinking” to “really get down to the bottom of what makes innovative designs, innovative.”

Jurors met in June at The Henry Ford Museum in Dearborn, MI to get a firsthand look at 621 IDEA finalists. The result—28 Gold, 53 Silver and 83 Bronze awards. In 20 IDEA categories, there were professional and student entries from the United States and almost three dozen other countries—Australia to Austria; Estonia to Iran; and Serbia to Somalia.

The Bronze winners have been announced, but just which entries won Silver and which won Gold won’t be revealed until the IDEA Ceremony on August 22 in Seattle. See all the top winners here. The ceremony is free and open to the public. A ticket to the black-tie optional IDEA Gala, sponsored by Samsung, is included with professional 2015 International Conference registration. Additional tickets may be purchased in advance here.

Follow the excitement on Twitter @IDSA #IDSAIDEA, and to the International Conference from August 19 to 22, on #IDSASeattle15