IDEA: Advocating Excellence

The winners were announced in a grand ceremony in Seattle on August 22, but just what went on behind the scenes in the months leading up to big reveal? The latest IDSA video takes a closer look at the intensity of the 2015 International Design Excellence Awards (IDEA) jurying at The Henry Ford Museum in Dearborn, MI featuring new interviews with IDEA 2015 Jury Chair Matthew Marzynski and panelists including Henry Ford Chief Curator Marc Greuther and 2016 IDSA International Conference Chair Sooshin Choi, provost of the College for Creative Studies.

“First and foremost, it’s gotta have a story,” insists IDEA 2015 Juror and IDSA 2015 Educator of the Year Owen Foster of the Savannah College of Art and Design. “Don’t come in with a hollow, pretty rendering because professionals in the world can see through that.”

“A Gold is something that really improves every single aspect of what we conceive a good design is,” describes Patrick Corrigan, IDEA 2015 juror.

“I do think that’s the power of design,” says IDEA 2016 Jury Chair Cameron Campbell. “Design is a very optimistic field for all of us to move in… it’s really about creating a sense of community and empowering people to work and do things together.”