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Fast Company Focuses on IDSA's First Future of Design Leadership Panel

IDSA's first Future of Design Leadership Panel, held at the 2015 International Conference in Seattle, is making headlines. IDSA Member Thomas Lockwood moderated the panel that included chief design officers (CDOs) representing corporations with hundreds of billions of dollars in revenues: Philips, Intuit, Microsoft, PepsiCo, 3M, Johnson & Johnson and REI.  Along with leaders from Design Management Institute and Whipsaw, the speakers tackled challenging questions about their climb to the top, and where they believe design is headed. 3M, a new IDSA Ambassador, was represented by CDO Eric Quint, IDSA. “Once a designer, always a designer."  IDSA Fellow Steve Kaneko, on deck for Microsoft Design, found that “at the end of the day… design touches people.”

Read the FastCo Design blog. Then, watch the full-length IDSA video, or catch the highlights below:

Follow the reaction on Twitter @IDSA #IDSASeattle15 and join us for more conversation at the next IDSA International Conference, set for Detroit in August 2016 (#IDSADetroit16), featuring the International Design Excellence Awards (#IDSAIDEA) Ceremony and Gala. IDEA opens for entry Jan. 4, 2016.