Whether you’re into high impact storytelling; auto design; or handcrafted accessories—IDSA’s International Conference 2016 is getting you up close and personal to the type of design you want to explore! You can tour Fiat Chrysler Automobiles, Ford Motor Company—or shop at Shinola’s flagship store in Detroit! Space is limited. Click on the register button below for the activity you’d like to join, and on August 18, catch the appropriate bus on the Motor Level of the Detroit Marriott at the Renaissance Center!
Thursday, August 18
3:30 p.m. – 6:30 p.m.
Fiat Chrysler Automobiles SOLD OUT
800 Chrysler Drive
Auburn Hills, MI USA 48326-2757
Cost: $50 per person
100-person capacity
FCA Design is excited to provide IDSA International Conference 2016 attendees an exclusive peek inside our design studios—where art, engineering and industry intersect to create Chrysler, Jeep®, Dodge, SRT and Ram products. Our tour includes a visit to several of our studios and design dome; a meet-and-greet with our team; and an opportunity to learn about the automotive design process.
This tour includes a reception and roundtrip transportation from the Detroit Marriott at the Renaissance Center.
3:30 p.m. – 7:00 p.m.
Ford Motor Company SOLD OUT
20901 Oakwood Boulevard
Dearborn, MI 48124
Cost: $50 per person
75-person capacity
Visit Ford’s facilities at the product development center and meet with our creative directors and designers. Learn more about Ford’s thought leadership in design and approach to how its vehicles are designed and not styled, through an emotional journey orchestrated around the customer and user experiences for meaningful connections with their vehicles. Break-out sessions will focus on use of digital innovations and technology aiding designers to dream and render designs in early product development phase, even before any prototype is built - to how consumer driven insights and new tools help create measurable moments in time for designing vehicle interiors- to designing with speed, i.e., performance and passion for bringing the greatest and latest Ford GT.
This tour includes refreshments and roundtrip transportation from the Detroit Marriott at the Renaissance Center.
3:30 p.m. – 5:30 p.m.
Shinola SOLD OUT
441 W Canfield St
Detroit, MI 48201
Cost: $20 per person
20-person capacity
Shop the flagship store of Shinola! As makers of handcrafted watches, bicycles, leather goods and journals—Shinola believes products should be built to last. Shinola stands for skill at scale; the preservation of craft; and the beauty of industry. This shopping excursion includes roundtrip transportation from the Detroit Marriott at the Renaissance Center. “Through four Detroit winters, we've been working to bring manufacturing jobs back to Detroit and back to this country,” says Shinola. “We build our goods to last, but of all the things we make, American jobs might just be the thing we're most proud of.”