Propelling ID Firms into the Future

FastCo Design Focuses on IDSA International Conference Panel Moderator

The moderator of The Future of Design Leadership discussion panel on August 22 at IDSA’s 2015 International Conference is featured on FastCoDesign, posing a challenging question to the design world: “Design is hotter than blazes, so why is it that traditional product design firms aren’t growing?” asks Tom Lockwood, PhD. “In fact they seem to be, well, challenged There are exceptions, but for the most part, substantial growth in design consulting firms has not coincided with the growth of design overall in business.”

The founding partner of an international, design and innovation leadership recruiting firm and former president of Design Management Institute, Lockwood offers four reasons why “growth isn't a given.”

At the International Conference panel discussion, Lockwood and top corporate design leaders also will tackle challenging questions. “Clearly, we are in a new frontier,” says Lockwood. “Fertile ground, in fact. Design is so relevant to the core of every business—there are now new, converging interests in design leadership. Who is best suited to lead the corporate, consultant and DIY design industries in the future? Where are we heading, what skills are needed and what scenarios may be forthcoming?”

Post your thoughts on Twitter @IDSA  #IDSASeattle15, and register for the International Conference before rates go up on July 21, 2015.