Method to the Madness

GoPro's Senior Industrial Designer Talks Method Design in Free, New #IDSAWebinar

He's an internationally-acclaimed industrial designer who has led the design of many award-winning, commercially and critically successful consumer products for millions of people around the world. By observing behaviors, and experiencing and studying other human situations, Michael Paterson, IDSA—senior industrial designer at GoPro—strives to create memorable and relevant product experiences. Register now for the free #IDSAWebinar The Method Designer at 1pm EST on May 25, 2016, in which Paterson will ask, "Are you a method designer—applying common sense over complex frameworks?"

Paterson—formerly of Philips Design; TEAGUE; and IA Collaborative—will share how an empathetic approach leads to relevant and compelling product experiences; the least we can do when research is not in project scope; and what we might miss if we aren’t method designers. Post your questions for Paterson on @IDSA #IDSAWebinar on Twitter.

This is the first installment in IDSA's new webinar series Take the Creative Lead. Also scheduled are free, live presentations by Farrell Calabrese, IDSA, on June 22, and Megan Neese, IDSA, on July 27. Post your questions on Twitter @IDSA #IDSAWebinar now.