Amazing, Inspiring Community

@IDSA #IDSAMedical15 Gets Hands-On with the Latest in Design

“Amazing, inspiring community of dedicated medical designers. Honored to learn from you today!” posted Stanford University School of Medicine’s Larry Chu, MD, after delivering the keynote at the premier, 2015 IDSA Medical Design Conference: The Usability Ecosystem 2.0, held Oct. 20-22 at the state-of-the-art Center for Advanced Medical Learning and Simulation (CAMLS) in Tampa, FL. (See the photo album here.)

Dr. Chu (@larrychu), an associate professor and a practicing anesthesiologist, passionately addressed the ever-increasing need for patient involvement in healthcare—a cause he champions as executive director of Stanford Medicine X. It was a presentation hailed as “phenomenal” by attendees.

Dr. Chu’s co-presenter, Michael Seres (@mjseres), appeared via internet from a hospital where he is undergoing treatment. The founder of the British med tech start up 11Health has been battling an incurable bowel condition since he was a child and underwent a bowel transplant in 2011. Seres took matters into his own hands and designed a digital ostomy sensor for patients with colorectal cancer, bladder cancer, ulcerative colitis or Crohn’s disease. The media has touted the new device will “transform lives.” Currently, Seres serves as Stanford Medicine X’s ePatient-in-Residence. “Thank you for allowing me to share my story,” posted Seres about his #IDSAMedical15 appearance.

An Experiential Symposium allowed dozens of attendees to don scrubs and experience the intense settings of emergency and operating rooms; robotic-assisted surgery; and an interventional cardiology simulation scenario at CAMLS. The workshops were led by Conference Chair MaryBeth Privitera, IDSA, of the University of Cincinnati and author of the new Contextual Inquiry for Medical Device Design; Sean Hägen, IDSA Board of Directors Section VP of BlackHägen Design; and Merrick Kossack of Intuitive Surgical.

Bryce Rutter, PhD, IDSA, of Metaphase Design, discussed The Hand: Five Human Factors of Medical Product Design. In a separate session, he shared Design on the Dignity of Living.

Designers from around the world attended sessions, panels and hands-on workshops led by some of the biggest names in medical design and related fields. IDSA made the connections as speakers, attendees and sponsors networked, exchanged ideas and engaged in thought-provoking, often one-on-one dialogue.

Speakers and topics included:

  • Bill Evans, IDSA, Bridge Design/Ximedica—Making Change Easier: Applying Behavioral Science to Design
  • Cheryl Kwinn & Scott Woodruff, Farm MPD—Turning Qualitative Insights from User Research into Value-driven Business Opportunities Workshop
  • Stephen Wilcox, PhD, FIDSA, Design Science and Hugh Dubberly, Dubberly Design Office—How IoT is Changing Healthcare Product Development
  • Karen Radewald, Karten Design—Beyond Data Visualization
  • Stuart Hart, MD, Chief Medical Officer, CAMLS—Proficiency-based Medical Education
  • Sean Hägen, IDSA, moderator with panelists: Corey Kimball, IDSA, Ethicon; Stephen Nelson, Medtronic; and Kyrsten Sanderson, Karten Design; and Betsy Goodrich, FIDSA—Formative Design Techniques-Generative Insights from Clinicians. “What are the most creative methods or tools to overcome the challenges of communicating with clinicians?” asked Hägen.
  • Ethicon, Johnnson & Johnson’s Cory Kimball, IDSA and Omar Vakharia, IDSA—Advances in Surgical Simulation Workshop
  • Kevin Young, IDSA, Continuum—Consumer Medical Device Explosion
  • Tor Alden, IDSA, HS Design—Chicken & the Egg: Input Requirements for First-of-a-Kind Medical Systems
  • Stephen Nelson, Medtronic—Understanding User Needs and Creating Successful Products—@steve_m_nelson “@IDSA Thanks for a great conference #IDSAMedical15”
  • MaryBeth Privitera, IDSA, moderator with panelists: Alfredo Castaneda, Zimmer Biomet; Aiden Petrie, IDSA, Ximedica; Jim Rudolph, IDSA, Farm MPD; Robert T. Schwartz, FIDSA, GE Healthcare, who explained, “We take tech and put it in a form that humans can use.”—Medical Design Development Opinions
  • John Zerillo, Productive Plastics—Product Development Collaboration: A Design for Success
  • Stephen Hopkins, IDSA, Shield Casework—Digital Fabrication
  • Pepe Joseph Velasquez, Mediphor Design—Critical Design Thinking Strategies
  • Dustin Headley, Kansas State University—3D Modeling of CT Scans Workshop & Engaging Empathy Sesssion
  • Stuart Karten, IDSA, Karten Design & Scott Kaiser, MD, Motion Picture & Television Fund—Reimagining Aging—“Great time thinking about design for a better age,” posted @ScottKaiserMD
  • Georgia Tech’s David Cowan, IDSA, and Brad Fain—Research Methods to Guide Design—“People are aging not with one chronic disease, but with multiple chronic diseases. How do we design for these people?” asked Cowan. “No matter what backgrounds we’re from, we’re all trying to solve problems,” said Fain.
  • Edith Maverick Folger Boston Scientific—Usability and Hazard Analysis
  • John Anastasiadis, IDSA, Ethicon, Johnson & Johnson—Designing for Ebola—#IDSAMedical15 is “off to a great start!” posted @anastasiadis77. “At J&J, what we do really well is work collaboratively across our sectors.”
  • Chris Carani, Esq., McAndrews, Held & Malloy, Ltd.—Protecting Medical Devices with IP—revealed lessons learned from the landmark Apple v. Samsung case. “The seeds were planted by what is known as the patent trial of the century,” he said.

Austen Angell, FIDSA, IDSA Board of Directors Chair Emeritus and Modern Edge founder and CEO, wrapped up with Bias, Health Care and Future Care. “Why we gather data is as important as how we gather data, and co-creation must accompany collaboration,” he said. “More innovation is lost in the grey area between disciplines than is gained by maximizing any single discipline.” Angell opened up about what he believes is one of the most valuable lessons for designers: “Two kind and smart people can look at the same issue and fundamentally disagree.”

The conference also included a tour of the first-lass facilities @CAMLSTampa, which tweeted. “We are so glad to see all of the excitement going on here at CAMLS for #IDSAMedical15.”

Attendees couldn’t agree more. @m3designthink posted, “Learning from some very smart people” and “That’s a wrap from Tampa. Thanks to all of the speakers for great insights and fresh perspective” while @DunstanBarnes wrote, “No surprise to see beautiful slide after slide at #IDSAMedical15.”

The 2015 IDSA Medical Design Conference was sponsored by Johnson & JohnsonMcAndrews, Held & Malloy, Ltd.Agora An Outside EdgeBlackHägen DesignProductive Plastics, Inc. Custom Plastic ThermoformingFarm Medical Product DevelopmentGCX Mounting SolutionsKeyshot by Luxion; OccamMD; Society of Plastics Engineers; Wacom; and Ximedica: Living Innovation.

Continue the conversation on Twitter @IDSA #IDSAMedical15